Event logistics, freight shipping and material handling are essential elements of any convention, exhibition, event or exhibit program. The process, especially for large exhibitors with complex event schedules and freight shipping requirements, can often be challenging with literally many moving parts, various shipping methods, different types of providers and carriers, venue and union rules, and pricing structures.
Twice a year, EXPO takes a look at one of the largest and most significant sectors of the tradeshow industry: health care. As the nation's health care industry undergoes historic changes, the tradeshow sector that serves that industry changes too.
Webcasts are on the rise and being used more often as key elements of strategic plans in marketing, communications, training and much more. A webcast is one of the most effective vehicles you can use to connect with key audiences but, like any tool, must be used strategically in order to achieve your goals.
