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Proven Strategies for Managing Exhibitor Fear and Resistance

Jefferson Davis

President

Since 1991, Jefferson Davis has worked with more than 400 exhibiting companies to convert what they see as expensive trade show appearances into profitable investments. Learn to sell from the exhibitor's perspective and increase sales, satisfaction and retention.

Competitive Edge Training

Join Jefferson Davis, President of Competitive Edge Training, as he speaks on easy-to-apply cost justification models, managing fear due to the recession, and dealing with concerns about reduced attendance.

Jefferson has worked with more than 400 exhibiting companies to convert what they see as expensive trade show appearances into profitable investments. Learn to sell from the exhibitor's perspective and increase sales, satisfaction and retention.

We'll cover:

• Easy-to-apply cost justification models
• Managing fear due to the recession
• Dealing with concerns about reduced attendance

The EXPO "Booth Sales: What Now?" Webcast Series

This Webcast is the third in a 3-part series. The first session you attend is $99; each additional session is only $69. You'll have the opportunity to register for the other sessions after registering for this one.