Being where your attendees are is a crucial step in maintaining a successful business strategy—and that means developing a comprehensive mobile strategy. Tune in as EXPO and some of the industry's top event professionals examine how mobile devices are being used to get the attention of attendees and exhibitors. From QR codes, mobile-optimized Web sites, targeted marketing tactics and next-gen mobile apps, this Webinar will show you how to deliver your message straight into the hands of your audience.