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Going Mobile: Trade Show Apps and Strats
Faster than you can say, "There's an app for that," the fast-moving world of smartphones and mobile applications & strategies has proliferated in the trade show and event industry.
Attendees and exhibitors of all ages are tethered to their smartphones on and off the show floor, and it's up to organizers to take advantage of this unique opportunity for mindshare. Whether you use it for lead retrieval, show guides, registration or social networking, mobile is about to become a part of your show.
Find out which apps are getting the most buzz, how you can customize applications for your show, and how getting sponsors involved can help defray costs.
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