Get inside the heads of exhibitors and understand how they are evaluating their participation in trade shows. Attend this webinar and you’ll get an inside look into how marketers are planning for 2011, what they’re looking at from show organizers, how they decide which shows they attend (and which get cut), and what you can do to demonstrate or reinforce your show’s value proposition. Get valuable insights from a trade show marketer and a leading builder of trade show exhibits on where trade shows fit into their strategies in 2011 and beyond.
Attend this webinar and you’ll learn:
- How marketers view trade shows in the overall marketing mix
- Insights into what marketers are doing (or would like to do) in and around
trade shows that create challenges and opportunities for show organizers
- A look at how marketers evaluate trade shows and measure their exhibit ROI
- Ideas for reinforcing your show’s value proposition
- Ideas for capturing more revenue by understanding how to deliver what
exhibitors are willing to pay for beyond the booth