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Exhibitor Insights

General
Webinar Date: 
Monday, December 13, 2010 - 12:00pm

Get inside the heads of exhibitors and understand how they are evaluating their participation in trade shows. Attend this webinar and you’ll get an inside look into how marketers are planning for 2011, what they’re looking at from show organizers, how they decide which shows they attend (and which get cut), and what you can do to demonstrate or reinforce your show’s value proposition. Get valuable insights from a trade show marketer and a leading builder of trade show exhibits on where trade shows fit into their strategies in 2011 and beyond.

Attend this webinar and you’ll learn:
- How marketers view trade shows in the overall marketing mix
- Insights into what marketers are doing (or would like to do) in and around
trade shows that create challenges and opportunities for show organizers
- A look at how marketers evaluate trade shows and measure their exhibit ROI
- Ideas for reinforcing your show’s value proposition
- Ideas for capturing more revenue by understanding how to deliver what
exhibitors are willing to pay for beyond the booth

Justin Hersh
President/CEO
Group Delphi
Justin founded Delphi Productions over 20 years ago, orchestrated the merger with ICON Exhibits in March 2009 and now is leading the new Group Delphi into the future. He has over 25 years experience in the design and production of large-scale events, trade shows and museum projects. This work has ranged from experimental theater with George Coates Performance Works to projects for some of America’s leading companies including Apple, Medtronic and Applied Materials. Justin is highly committed to the exhibit and events industry and the power of face-to-face marketing -- serving as a VP of the Exhibit Designers and Producers Association the industry’s leading trade association, and on the Owner's Board of Sho-Link. This commitment has played a key role in assembling Group Delphi’s multidisciplined team of talented individuals as well as its unique in-house capabilities, such as a full scale media department and an event production department. Justin studied Theater Design and Technical Production at the University of California, Santa Cruz. Outside of work, Justin enjoys being a part of EO, the world's leading organization for entrepreneurs, as well as racing sailboats. Justin lives with his wife Karen.
Glenda Brungardt
Tradeshow/Event Manager
HP
Glenda is the HP Imaging and Printing Group Tradeshow/Event Marketing program manager responsible for tradeshows and events for HP America's Imaging and Printing Group. Brungardt joined HP in August of 1977 and has been in tradeshows and events for the past 24+ years. During those 24+ years she has served on many councils and task forces for HP tradeshows/events and helped create and implement the HP's Global Performance Measurement Program. She has managed tradeshows/events for almost every business at HP. She is part of an HP-wide network of event marketing and technical professionals that deliver consistent brand, messaging, experiences, and execution of tradeshows and events.