Join this collaborative session with marketing leader Eric Vidal as he interviews Ken Molay, webcast expert and noted industry spokesperson, as he shares insights and strategies for dealing with diverse target audiences, shorter attention spans, and increased competition for viewers.
In a compact and convenient 45-minute program, we will reveal tips to improve your promotion of webinars, delivery of your content, and ongoing impact of your web events in both live and recorded formats.
Attend this presentation to learn:
- How to boost registration and attendance for live webcasts
- Considerations for targeting global audiences
- Ways to encourage more visits to your site and more engagement from viewers
- When to use video for added impact
- How to connect with the audience before and after the webcast
- How to incorporate social media and cloud marketing in your webcast strategy