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Evolving Your Webcast Strategy For 2012

General
Webinar Date: 
Tuesday, March 13, 2012 - 1:00pm
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Presented By:
http://www.intercall.com

Join this collaborative session with marketing leader Eric Vidal as he interviews Ken Molay, webcast expert and noted industry spokesperson, as he shares insights and strategies for dealing with diverse target audiences, shorter attention spans, and increased competition for viewers.

In a compact and convenient 45-minute program, we will reveal tips to improve your promotion of webinars, delivery of your content, and ongoing impact of your web events in both live and recorded formats.

Attend this presentation to learn:
- How to boost registration and attendance for live webcasts
- Considerations for targeting global audiences
- Ways to encourage more visits to your site and more engagement from viewers
- When to use video for added impact
- How to connect with the audience before and after the webcast
- How to incorporate social media and cloud marketing in your webcast strategy

Ken Molay
Webinar Expert & Industry Leader
Ken Molay is president and founder of Webinar Success, a consulting firm that assists companies in producing and delivering effective and compelling web seminars. Ken combines a technical background with experience in corporate marketing and public presentations. He is a prolific blogger on the subject of web conferencing and its applications, and has been quoted in the Wall Street Journal and industry publications. He is a frequent public speaker on the topic of more effective webinars.
Eric Vidal
Director of Product Marketing
InterCall
Eric Vidal is the director of product marketing for InterCall. He was a contributor to the recently published book The New Virtual Classroom and is considered a leading voice and expert in virtual learning and Web collaboration. Vidal has more than 15 years of experience in developing, implementing and optimizing Web collaboration, online learning and marketing communications for numerous organizations. He manages the virtual university and product education initiatives at InterCall, and he managed the virtual classroom product for two years at WebEx. Prior to joining InterCall, Vidal held management positions at Cisco, WebEx, IBM, BBDO Worldwide and Macromedia