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Event Track 2012: Key Trends & Insights

General
Webinar Date: 
Tuesday, February 21, 2012 - 2:00pm

Be the first to hear the top insights from the groundbreaking EventTrack 2012 research report from the Event Marketing Institute and Mosaic. In this first-ever survey of brands, agencies, and consumers, we’ll share where and how marketers are investing in the live marketing space, where marketers and their agencies agree and differ on emerging trends, and the impact that live events have on consumer behavior. We’ll also discuss the important implications these findings have on your internal and external event management strategies.

Kerry Smith
President
Event Marketing Institute
Kerry Smith is president of the Red 7 Media division of Access Intelligence, a business media and information company. Kerry founded Event Marketer Magazine in 2002 to serve the information needs of marketing executives using live events as a strategic component of their communications programs. The Event Marketing Institute was created in 2007 to provide research, trends, training and tools to members looking for data and business intelligence to support their decisions. Red 7 Media was named the fastest growing media company by INC Magazine in 2006 and 2007.
Michael Hughes
Managing Director of Research & Consulting
Red 7 Media
Michael Hughes serves as Managing Director of Research and Consulting for Red 7 Media, leading the media organization’s consulting division to enable leaders in the media, global event and trade show industries analyze data and information to make more informed business decisions. A 15 year veteran in the industry, Michael has expertise to provide syndicated and custom research and consulting to Red 7 Media’s client base, allowing them a competitive edge in the marketplace.
Jeff Stelmach
SVP
Mosaic Experiential Marketing
Jeff has twenty plus years’ experience in brand-focused consumer marketing. He has spent these years leading integrated consumer promotion programs, directing award winning event and experiential marketing campaigns and building new marketing discipline capabilities within leading agencies in North America. Experiential program experience runs the spectrum from On-Premise and Mobile Tours to Shopper Marketing and Event Production, and almost everything in between.