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Event Management Technology: Tapping the Innovation

General
Webinar Date: 
Tuesday, May 24, 2011 - 2:00pm
Sponsored By:
http://www.a2zshow.com/

Let’s face it, data is now at the heart of what we do. Your exhibitors crave it to keep their sales pipelines full and you need it to keep your audience optimized and marketing campaigns locked in and on target. Event management platforms offer a way to integrate every aspect of your show’s sales, CRM and marketing needs. Now, social media apps and other tools are plugged into the mix as well. Join us as we present case studies from organizers that are leveraging their event management platforms in ways that are driving new business and better engagement at their events.

Karin Fendrich
Chief Operating Officer
NTP
Karin Fendrich is a graduate of George Mason University with a B.S. in Accounting and is a licensed Virginia Certified Public Accountant. She spent 3 years on the audit staff of Arthur Andersen & Co. and then started her career in tradeshows as Accounting Manager for NTP in 1993. While starting a family, she had 4 years away from NTP, independently serving as an outsourced Controller to companies within the tradeshow industry. She returned to NTP as Controller in 2001 and has risen to her current role as Chief Operating Officer. She has extensive experience handling the sales and acquisitions of business units, including the transfer of 4 major tradeshows.