Let’s face it, data is now at the heart of what we do. Your exhibitors crave it to keep their sales pipelines full and you need it to keep your audience optimized and marketing campaigns locked in and on target. Event management platforms offer a way to integrate every aspect of your show’s sales, CRM and marketing needs. Now, social media apps and other tools are plugged into the mix as well. Join us as we present case studies from organizers that are leveraging their event management platforms in ways that are driving new business and better engagement at their events.