
For many show organizers, virtual events have become a successful way to extend a show brand, reach new and bigger audiences and even provide new revenue opportunities. Simply offering the same format, however, can get stale quickly, especially in the digital space. Join us for this webinar as we explore the ways show organizers can take their virtual events to the next level, including new format options, monetization tactics and spin-offs.
Join this collaborative session with marketing leader Eric Vidal as he interviews Ken Molay, webcast expert and noted industry spokesperson, as he shares insights and strategies for dealing with diverse target audiences, shorter attention spans, and increased competition for viewers.
Be the first to hear the top insights from the groundbreaking EventTrack 2012 research report from the Event Marketing Institute and Mosaic. In this first-ever survey of brands, agencies, and consumers, we’ll share where and how marketers are investing in the live marketing space, where marketers and their agencies agree and differ on emerging trends, and the impact that live events have on consumer behavior. We’ll also discuss the important implications these findings have on your internal and external event management strategies.
Being where your attendees are is a crucial step in maintaining a successful business strategy—and that means developing a comprehensive mobile strategy. Tune in as EXPO and some of the industry's top event professionals examine how mobile devices are being used to get the attention of attendees and exhibitors. From QR codes, mobile-optimized Web sites, targeted marketing tactics and next-gen mobile apps, this Webinar will show you how to deliver your message straight into the hands of your audience.
Tune in for advice on how to convert prospects into attendees with can’t-miss on-site presentations, new and innovative marketing methods, and tips on how to harness your exhibitor base to boost attendance at your next show. This webinar focuses on best practices and trends on the latest methods of attracting your audience. As an added bonus, our special feature allows you to learn how creating interactive online experiences will enhance the face-to-face experience.
Let’s face it, data is now at the heart of what we do. Your exhibitors crave it to keep their sales pipelines full and you need it to keep your audience optimized and marketing campaigns locked in and on target. Event management platforms offer a way to integrate every aspect of your show’s sales, CRM and marketing needs. Now, social media apps and other tools are plugged into the mix as well. Join us as we present case studies from organizers that are leveraging their event management platforms in ways that are driving new business and better engagement at their events.
The policies and conditions that find themselves reflected in your contract with a convention center are highly complex, and if that wasn’t enough, they’re constantly shifting in response to changes in market trends. This Webinar offers an up-to-the-minute look at the forces that are changing the way convention centers operate, and how that will impact you throughout 2011.
Join us for a set of case studies that reveal how organizers are getting attendees back into the tent in ever-greater numbers.
Get inside the heads of exhibitors and understand how they are evaluating their participation in trade shows in 2011.
Join us to learn the formula for success to increase your exhibitor closure rate AND deal size.
Let's face it, you can't please everyone, but it's still incumbent upon you to try. Join us for this session as we examine what exhibitors are up against economically.
Join us for this in-depth Webinar and we'll not only take you through the critical steps to determine if a virtual strategy works for you, but we'll also show you all the behind-the-scenes development necessary for successful marketing, production and sales.
Find out which apps are getting the most buzz, how you can customize applications for your show, and how getting sponsors involved can help defray costs.
Learn the best tactics and strategies for engaging exhibitors and attendees, and how to get them involved from Day One.
In this Webinar, we dive into the nitty-gritty and investigate the public platforms and the white-label proprietary networks to determine which ones will make your social networking goals a reality.
In the first of three comprehensive sessions on social networking, our experts demonstrate how to create a long-term strategy for implementing social networking into your show’s marketing plan.
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