Be the first to hear the top insights from the groundbreaking EventTrack 2012 research report from the Event Marketing Institute and Mosaic. In this first-ever survey of brands, agencies, and consumers, we’ll share where and how marketers are investing in the live marketing space, where marketers and their agencies agree and differ on emerging trends, and the impact that live events have on consumer behavior. We’ll also discuss the important implications these findings have on your internal and external event management strategies.

Tune in for advice on how to convert prospects into attendees with can’t-miss on-site presentations, new and innovative marketing methods, and tips on how to harness your exhibitor base to boost attendance at your next show. This webinar focuses on best practices and trends on the latest methods of attracting your audience. As an added bonus, our special feature allows you to learn how creating interactive online experiences will enhance the face-to-face experience.

The policies and conditions that find themselves reflected in your contract with a convention center are highly complex, and if that wasn’t enough, they’re constantly shifting in response to changes in market trends. This Webinar offers an up-to-the-minute look at the forces that are changing the way convention centers operate, and how that will impact you throughout 2011.

Get inside the heads of exhibitors and understand how they are evaluating their participation in trade shows in 2011.

Let's face it, you can't please everyone, but it's still incumbent upon you to try. Join us for this session as we examine what exhibitors are up against economically.

Find out which apps are getting the most buzz, how you can customize applications for your show, and how getting sponsors involved can help defray costs.

In this Webinar, we dive into the nitty-gritty and investigate the public platforms and the white-label proprietary networks to determine which ones will make your social networking goals a reality.