The policies and conditions that find themselves reflected in your contract with a convention center are highly complex, and if that wasn’t enough, they’re constantly shifting in response to changes in market trends. In many cases, the economic realities of the big show market have necessitated the introduction of new services, technology and expansions. Venues are reacting as well to the needs of show organizers in an effort to accommodate their needs. As a result we're seeing a shift in how venues are conducting their business—the revenue mix is changing along with new service enhancements and a wider variety of events. This Webinar offers an up-to-the-minute look at the forces that are changing the way convention centers operate, and how that will impact you throughout 2011.