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Booth Sales Strategies: Overcoming today's objections

General
Webinar Date: 
Tuesday, November 16, 2010 - 2:00pm
Sponsored By: Ripplefly
http://www.ripplefly.com/

Let's face it, you can't please everyone, but it's still incumbent upon you to try. Join us for this session as we examine what exhibitors are up against economically and how you can not only keep them in your show, but devise proposals that will engage them even deeper into the platform. We'll review cost justification models, event ROI audits, custom proposals and consultative sales tactics that will diffuse the concern swirling around today's economic environment.

Dan McGrath
Vice President, Client Development
COACH MEdia
As Vice President, Client Development, Dan creates and implements skill development training and coaching programs that support a successful integrated media sales strategy. Prior to joining COACH MEdia, Dan spent 18 years in the Event/Media sales industry as both a sales professional and a sales leader. Dan joined COACH MEdia from CMP/Everything Channel where he was the Vice President of Sales. Prior to CMP, Dan held roles of increasing responsibility at Gartner Events, including Vice President of Sales. Dan began his career at Ziff Davis Media and worked in numerous senior sales positions including Director of Sales. Throughout his career, Dan has excelled at selling, managing sales teams, recruiting sales teams and developing sales executives.
Peter Zezima
Group Sales Director
Reed Exhibitions
Pete Zezima is a Group Sales Director for Reed Exhibition's INTERPHEX portfolio of events. He has over 10 years of sales leadership experience; 13 of which are in tradeshow sales. Pete has been named sales rookie of the year and nominated into the "Outstanding Performers Club." He has participated in sales and leadership training programs from Dale Carnegie to Harvard Manage Mentor.