Last year may have been tough for show organizers to drive attendance and keep numbers and quality up, but 2010 has seen some innovative promotion tactics that are paying off. Join us for a set of case studies that reveal how organizers are getting attendees back into the tent in ever-greater numbers. From unique approaches to traditional tactics like direct mail to social and digital media, mobile, sweepstakes and even partnering with other events, we'll set you up with an array of proven strategies to re-engage your audience.