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Attendance Drivers: What’s working today?

General
Webinar Date: 
Tuesday, December 14, 2010 - 2:00pm

Last year may have been tough for show organizers to drive attendance and keep numbers and quality up, but 2010 has seen some innovative promotion tactics that are paying off. Join us for a set of case studies that reveal how organizers are getting attendees back into the tent in ever-greater numbers. From unique approaches to traditional tactics like direct mail to social and digital media, mobile, sweepstakes and even partnering with other events, we'll set you up with an array of proven strategies to re-engage your audience.

Chris Price
Vice President
Graphic Arts Show Company
Chris Price is Vice President of Graphic Arts Show Company (GASC), producers of GRAPH EXPO and PRINT trade shows. Price has been in the trade show production role for over 25 years starting at Southex Exhibitions/DMG World Media managing five shows annually and moving to the Printing Association of Florida producing Graphics of the Americas. Price has experience in managing trade and consumer shows from both the for-profit and the association vantage points. Price was recently involved in helping craft the new work rules and cost reductions at McCormick Place in Chicago. Price is an active member of the McCormick Place Advisory Council as well as the Chicago Marketing Advisory Board.
Andy Tompkins
Group Vice President
Nielsen Exhibitions
Tompkins has been with Nielsen Expositions for more than 10 years in a variety of senior sales and show management positions. For the last two years, he has worked as group show director for the Interbike International Bicycle Expo, one of the bicycle industry’s leading trade events, and Health+Fitness Business Expo, a retail fitness industry trade event. Prior to that, he was the show director for the Nielsen owned Action Sports Retailer (ASR) and the Outdoor Retailer (OR).