Webinar: 7 Website Functionality & Design Strategies for Driving Attendance & Sales
Technology isn't a choice now--it's part of event marketing and production across every sector. From apps to ads, it can drive engagement, increase revenue and lead to repeat registration. Guidebook's Anna Sawyer and Nicole Duclos from ADMC go over real-life situations where technology has played an integral part in successful events.
Event logistics, freight shipping and material handling are essential elements of major events and exhibitions. The process can be challenging with literally many moving parts, especially for large exhibitors with complex event programs and schedules. This webinar will provide unique insights from a new study of leading event managers and exhibitors on industry best practices and recommendations to improve the logistics and shipping process. You'll also learn important tips to make the logistics, freight and material handling process easier and more efficient.
Should you use paper forms or a touchscreen? A book or an app? These are becoming more central questions for planners as the transition from paper to paperless marches on in event registration and management. There's no denying the change is happening though. Depending on your attendee profiles, some shows have gone faster than others. Find out how to get your attendees on board and what you can be doing to streamline the process.
Attendees and exhibitors alike are increasingly using their smartphones, iPads and other tablets to conduct business and network. How can a mobile application be used not only to serve the needs of the attendees, exhibitors and event planners, but also generate revenue from sponsorships? This webinar looks at trends, the hottest new apps and the bottom line: ROI and recurring revenue.
Event registration has come a long way since the days of carbon copies and snail mail, but there are still inefficiencies out there costing your show time and money—putting your registration online doesn’t solve everything. From employing mobile tools like QR codes to pre-populating user data to adopting a convenient shopping model, find out how technology can increase your chances of getting exhibitors and attendees through your registration process and to your show.
CMR, show applications, registration, convention management and database programs -- all of the above have all made tremendous technological strides in the past year. In this webinar, show management and marketing executives explain how they are efficiently and effectively using event management and marketing technologies to grow their business.
Do you feel that your webcasts or web events go unnoticed or are not producing the results you WANT? Learn the best tips from industry leaders and experts. This webcast will teach you how to increase attendance, audience engagement and knowledge transfer via web events.
With new media comes new avenues for attendee marketing. In this EXPO Webinar we'll hear from industry professionals on how they're using social media, technology and multiplatform interactivity to spread the word about their event. We'll examine the best strategies to reach audiences, including how to optimize the media mix for the greatest impact.
For many show organizers, virtual events have become a successful way to extend a show brand, reach new and bigger audiences and even provide new revenue opportunities. Simply offering the same format, however, can get stale quickly, especially in the digital space. Join us for this webinar as we explore the ways show organizers can take their virtual events to the next level, including new format options, monetization tactics and spin-offs.
Join this collaborative session with marketing leader Eric Vidal as he interviews Ken Molay, webcast expert and noted industry spokesperson, as he shares insights and strategies for dealing with diverse target audiences, shorter attention spans, and increased competition for viewers.
Be the first to hear the top insights from the groundbreaking EventTrack 2012 research report from the Event Marketing Institute and Mosaic. In this first-ever survey of brands, agencies, and consumers, we’ll share where and how marketers are investing in the live marketing space, where marketers and their agencies agree and differ on emerging trends, and the impact that live events have on consumer behavior. We’ll also discuss the important implications these findings have on your internal and external event management strategies.
Being where your attendees are is a crucial step in maintaining a successful business strategy—and that means developing a comprehensive mobile strategy. Tune in as EXPO and some of the industry's top event professionals examine how mobile devices are being used to get the attention of attendees and exhibitors. From QR codes, mobile-optimized Web sites, targeted marketing tactics and next-gen mobile apps, this Webinar will show you how to deliver your message straight into the hands of your audience.
Tune in for advice on how to convert prospects into attendees with can’t-miss on-site presentations, new and innovative marketing methods, and tips on how to harness your exhibitor base to boost attendance at your next show. This webinar focuses on best practices and trends on the latest methods of attracting your audience. As an added bonus, our special feature allows you to learn how creating interactive online experiences will enhance the face-to-face experience.
Let’s face it, data is now at the heart of what we do. Your exhibitors crave it to keep their sales pipelines full and you need it to keep your audience optimized and marketing campaigns locked in and on target. Event management platforms offer a way to integrate every aspect of your show’s sales, CRM and marketing needs. Now, social media apps and other tools are plugged into the mix as well. Join us as we present case studies from organizers that are leveraging their event management platforms in ways that are driving new business and better engagement at their events.
The policies and conditions that find themselves reflected in your contract with a convention center are highly complex, and if that wasn’t enough, they’re constantly shifting in response to changes in market trends. This Webinar offers an up-to-the-minute look at the forces that are changing the way convention centers operate, and how that will impact you throughout 2011.
Join us for a set of case studies that reveal how organizers are getting attendees back into the tent in ever-greater numbers.
Get inside the heads of exhibitors and understand how they are evaluating their participation in trade shows in 2011.
Join us to learn the formula for success to increase your exhibitor closure rate AND deal size.
Let's face it, you can't please everyone, but it's still incumbent upon you to try. Join us for this session as we examine what exhibitors are up against economically.
Join us for this in-depth Webinar and we'll not only take you through the critical steps to determine if a virtual strategy works for you, but we'll also show you all the behind-the-scenes development necessary for successful marketing, production and sales.