EXPO executive editor Bill Mickey sits down for a one-on-one Q+A with Chet Burchett, Reed Exhibitions Regional President of The Americas, to discuss the state of the industry and what is driving business forward.
Be the first to hear the top insights from the groundbreaking EventTrack 2012 research report from the Event Marketing Institute and Mosaic. In this first-ever survey of brands, agencies, and consumers, we’ll share where and how marketers are investing in the live marketing space, where marketers and their agencies agree and differ on emerging trends, and the impact that live events have on consumer behavior. We’ll also discuss the important implications these findings have on your internal and external event management strategies.