Best Practices

Are You Clearly Communicating to Your Prospects?

traphael — Thu, 26 Jan 2012 20:35:56 +0000

01/2012

You may want to think again.

Giant Film Event Targets Next Generation of Attendees

traphael — Thu, 26 Jan 2012 20:20:36 +0000

01/2012

Berlinale pairs the best of the brightest young filmmakers with directors and producers. What are you doing to inspire the next wave of new talent in your field?

Call For Entries: Top 25 Fast-Growth Shows

traphael — Thu, 05 Jan 2012 16:25:19 +0000

01/2012

Has your show grown throughout 2011? Apply here—deadline ends January 9.

Show Execs Weigh in on Change Management and Innovation at Expo! Expo!

traphael — Thu, 08 Dec 2011 02:11:20 +0000

12/2011

CEOs shared ideas in the “Managing Change Rapidly in Tumultuous Times” session.

The NFC/Outdoor Combo: New Marketing Tools for Consumer Shows

traphael — Thu, 03 Nov 2011 17:28:14 +0000

11/2011

The technology can deliver content, videos, music, brochures and more.

PhotoPlus Expo Rolls Out Aggressive Tech-Focused Marketing Campaign

traphael — Thu, 27 Oct 2011 16:33:45 +0000

10/2011

Tweet-up and specialized broadcasts online included in show initiatives.

EXPO Webinar Preview: Mobile Device Advice

traphael — Fri, 14 Oct 2011 14:06:56 +0000

10/2011

Mark J. Levitt, online product manager for O'Reilly Media Conferences, reveals key mobile strategies for event planners.

Las Vegas Ramps Up Efforts To Be International Destination

traphael — Fri, 14 Oct 2011 20:34:17 +0000

10/2011

LVCVA completes 11th international trade show trade mission.

ADA Annual Session Creates Strategy For Virtual Meeting

jrodico — Thu, 06 Oct 2011 17:59:53 +0000

10/2011

Select parts of the 152nd meeting will be streamed throughout the year, a measure used to support the in-person event.

World Dairy Expo's Targeted Focus Brings Steady Demand

traphael — Thu, 22 Sep 2011 20:25:36 +0000

09/2011

The event has limited exhibit space and a long waiting list for participation.

Heeding Feedback: Crafting An Effective Post-Show Survey

traphael — Thu, 04 Aug 2011 18:21:27 +0000

08/2011

NAB's Chris Brown discusses the best tips and tricks for post-show data collection.

NRA Moves Show Due To Global Meetings Security Pressures

traphael — Thu, 28 Jul 2011 19:06:00 +0000

07/2011

With the G8 and NATO summits scheduled to be held the same week, show planners decided to move the event ahead.

Launching A Break Out Event, Successfully

traphael — Thu, 28 Jul 2011 14:23:29 +0000

07/2011

CONEXPO/CON-AGG’s new show, AG Connect, carefully planned a strategy for a new event that has so far proved to be a success.

ESX Gives Exhibitors ‘Presidential’ Treatment

traphael — Thu, 26 May 2011 18:13:29 +0000

05/2011

A new sponsorship program commits exhibitors to longer-term contracts, with perks.

SAE International World Congress Gets Selective

traphael — Thu, 05 May 2011 20:21:06 +0000

05/2011

"Innovators Only" selection process optimizes show floor experience for buyers and sellers.

ISC Sees Boost In Attendance

traphael — Wed, 20 Apr 2011 21:06:50 +0000

04/2011

Outlook for upcoming year optimistic.

How and Why DivComm Brought Its Reg System In-House

bmickey — Thu, 13 Jan 2011 20:03:56 +0000

01/2011

Self-reliance was key, as was a scheme to turn reg into a revenue generator.

Case Study: Live-Blogging to Boost Brand Impact

bmickey — Thu, 11 Nov 2010 18:07:02 +0000

11/2010

Nielsen’s ASD show hired a prominent blogger to maximize the event’s industry exposure.

Five Tips for Better Email Marketing

bmickey — Thu, 30 Sep 2010 15:07:07 +0000

09/2010

Don't lose sight of the basics—these make the difference.

International Is a Perception, No Matter the Size of Your Event

bmickey — Tue, 17 Aug 2010 19:06:51 +0000

08/2010

If you want your show to have an international flavor, there are specific ways to achieve that goal.

B2C Shows: Want to Increase Results from Radio Ad Buys? Try Shorter Spots

Thu, 12 Aug 2010 15:14:06 +0000

08/2010

Shorter spots with greater frequency should have better recall rates.

Hold My Hand

khorner — Wed, 19 May 2010 17:23:19 +0000

05/2010

Almost 14,000 veterinarians and their staff members gathered in Las Vegas for the Western Veterinary Conference (WVC) in February, and with the show’s new WVC-Connect mobile guide, maneuvering across the floor and through the education sessions was easier than ever.

Innovation Station

khorner — Wed, 19 May 2010 17:20:05 +0000

05/2010

When 18,500 attendees gathered in New York in January at the National Retail Federation’s (NRF) Annual Convention & Expo, they were all hoping to hear that the retail industry was ready to emerge from the economic doldrums.

Walking the Walk

khorner — Wed, 19 May 2010 17:16:43 +0000

05/2010

The GSM Association (GSMA), which represents the interests of the worldwide mobile communications industry, hosts the Mobile World Congress (MWC) in Barcelona each February, and more than 49,000 mobile communications professionals come to hobnob and learn from each other.

10 Design Tips for Your Exhibitors

khorner — Fri, 23 Apr 2010 19:28:29 +0000

04/2010

Looking for some design tips to share with your exhibitors? Try these.