Fixating On ‘Events’ Can Limit The Power of Virtual. A ‘Persistently Virtual’ Stance May Be The New Template For Success
“Virtual” It’s the event world’s new “must-have” capability. Organizers are eager to slap that label on more of what they’ve always done – and even more of what they hope to do down the road. Piling into webinars, online trade shows, teleconferences, chat rooms and the like, they’ve used technology to bring a powerful new dimension to the physical location-tethered event.