September 2012

Column

Content is King

Do your content-creation efforts go beyond educational seminars? They should. Here are four ideas that can help.

Cover Story

What Are You Worth?

SISO, IAEE and EXPO bring you the most comprehensive show-management salary survey ever produced.

Destination Close-up

St. Louis: Get More ‘Bang For Your Buck’

The ‘Gateway to the West’s’ low cost of doing business and the newly renovated America’s Center Convention Complex add appeal to event organizers.

Editor's Note

Dormant Event Websites Don’t Cut It

Openers

Guidelines Established For Greener Events

A look at the three new standards for sustainable events released this year; their aim to drive behavior changes.

Have you considered new textiles for booths? The National Apartment Association’s annual event broke tradition with post-and-panel displays.

In the first leadership change for IAEE in more than 20 years, DuBois plans a ‘360-degree watch’ on the industry’s growth opportunities.

Sales and Marketing

It’s Never Too Early to Start Selling