Major international venue managers see revenue and attendance growth slowing, but remain optimistic about the future.

Social media marketing has proved itself a valuable tool in increasing not only awareness of events, but also driving attendance revenue. How are successful events tapping social marketing to boost attendance? Find out in this strategy-focused feature.

Leonora Valvo - Visionary Founder and CEO, etouches

A resurgent regional economy and collaboration among governments has led to the dramatic improvements underway at Detroit’s Cobo Center, which 50 years ago was the largest convention center in America.

Association executives report revenue gains and increased optimism about their events.

Four Paths to Sponsorship Success