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March 2012

Column

2012: Good Growth Expected

This year, exhibitors are expecting their first year of significant growth since the recession—and are finally making new investments in events.



Cover Story

Technology Survey 2012

Show organizers have a growing interest in iPads, social media, e-marketing, smartphone apps and lead retrieval.



Editor's Note

New Media Yearning


Feature Articles

Big Bang Show Apps

Convention industry executives are waiting for the day show application vendors can deliver a fully loaded, end-to-end, single-entry system. For now, today’s show applications offer show managers robust, real-time registration, show management and post-analysis data—even on mobile devices.


Hot-Button Issues for 2012

Trade show organizers weigh in on the most pressing questions impacting the industry.



Openers

Live Events Rule

Even as digital and virtual media appear to threaten traditional annual shows—marketing giants swear by the influence of live events.


Show Stoppers: The Art of Event Entertainment

From Ziggy Marley to Disney World, live entertainment helps enhance a trade show or conference’s value proposition.


Winning Ideas: The Value of Launching an Event Competition...

Rolling out a championship or competition that is linked to your expo is a unique way to drive attendance, secure sponsorship dollars and— by setting new benchmarks—become an authoritative voice for your industry.