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June 2012

Editor's Note

The Engines of Expositions


Event Technology

Lead Retrieval Gets Smarter & Goes Mobile

Two of the most significant advancements in lead retrieval software in the conventions industry are, first, the ability to better target the interests of attendees, and, second, the ability to scan attendee information via mobile devices.


Speaker Selection Meets Technology

A new event platform introduces algorithms to search profiles of conference speakers.



Feature Articles

The Pulse of an Industry: Examining Medical Meetings

Medical tradeshows, congresses and conferences have specific needs that other events—such as an electronics show—may not ever grapple with. Here, EXPO Magazine checks in with four event planners who help to diagnose the trends in the medical tradeshow vertical.



Openers

Social Media Lets Events Showcase Key Content

With the advent of social media, conferences and events have a rich, growing and measurable outlet to build more excitement before, during and after the show.