July/August 2012

Best Practices

Expanding Your Show Market

Reaching a broader audience can make your show a one-stop-shop for exhibitors and grow your revenue.

Since Reed Exhibitions started charging by booth location for the majority of its shows, renewals and yield are up.

Column

Sometimes it can be difficult to try to “re-route” conversations that have gone off track.

Cover Story

90+ tips and ideas from the EXPO Next show to help your EVENT thrive in the evolving industry.

Event Technology

How to Make Your Show Website an Interactive Destination

Engaging visitors to your event site is key to increasing attendance and audience affinity.

Events have a significant opportunity to tap mobile’s potential in marketing, on-site engagement, and ongoing communication with audiences.

Openers

The “Anti-Trade Fair”

How Dwell Media ‘broke the grid’ on the traditional trade show.

Sales and Marketing

4 Ways to Engage the Decision-Maker