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January/February 2012

Cover Story

EXPO ranks the 25 best performing reader-submitted events of the past year.



Event Technology

Near Field Communication (NFC) is fast replacing Radio Frequency ID (RFID) as a CRM, information and even a payment tool.



Feature Articles

In a Q+A with Mike Rusbridge, Chairman of Reed Exhibitions, He reveals how each of the business’ 470 (and growing) events work together to form one of the Largest event divisions in the world.



Openers

Ten deals a slight increase over 2010’s eight.

Five show executives reveal their top show priorities this year and how industry trends are driving their decisions.

SC Magazine has designed its industry recognition platform to be not only exciting but also engaging.