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November/December 2011

Creative Insights

How to Respond to Changing Corporate Marketers

What key trends among marketers and exhibitors reveal about their needs.
 



Editor's Note

How Sharing Content Can Amplify Your Brand Impact

Editor's Note



Feature Articles

2011: The Year In Review

Blockbuster deals, union wrangling and some fascinating new directions from the biggest headline-makers of the year.


Content Worth Spreading

In a Q&A with EXPO, June Cohen, TED's Executive Producer of TED Media, explains the mission behind the conference's content distribution model and how it's changed the organization.


Events: The Emergent Core of the Media Mix

An exclusive joint survey from EXPO and FOLIO: reveals events have grown to occupy a hugely important role in the product mix.



Openers

3 Trends In Audio/Visual

Advances in A/V tech and new ideas in attendee engagement give 'breakout' session new meaning.


The Intriguing and Interesting Educational Session

Keeping conference content not only relevant but also fresh, interactive and engaging is one way your attendees will be surely coming back year-over-year.



Sales and Marketing

A Tactical Approach To Marketing To A Younger Demographic

It's not just about social marketing. Bringing in the younger demographic requires a balanced strategy.


Sales Q&A With Dan Cole: Your Questions, His Answers

Curious about booth sales? We have some answers.