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May 2011

Cover Story

Diagnosing the Medical Show Market

In the medical event vertical, associations and show organizers are laser-focused on attendee and exhibitor needs in five key areas: Social media, onsite applications, attendee marketing, content and show floor experience.


It's All About Experience

Consumer shows offer the public a more valuable, more immersive experience.



Feature Articles

Destination and Convention Center Trend Survey: The Northeast and...

The latest trend survey in EXPO’s ongoing coverage of how show organizers value specific North American regions and destinations.


Fitting Events into the Marketing Services Mix

By combining events with a broader array of marketing service offerings—print, digital, social media—organizers can elevate the value of their shows even further.


On the Road with Automotive Consumer Shows

In a Q&A with EXPO, Source Interlink Media Events Group SVP John Marriott talks about how his Motor Trend Auto Shows group has progressed over the last couple years and how the consumer market in general has weathered the economic storm.