By combining events with a broader array of marketing service offerings—print, digital, social media—organizers can elevate the value of their shows even further.
In a Q&A with EXPO, Source Interlink Media Events Group SVP John Marriott talks about how his Motor Trend Auto Shows group has progressed over the last couple years and how the consumer market in general has weathered the economic storm.
For many show organizers, virtual events have become a successful way to extend a show brand, reach new and bigger audiences and even provide new revenue opportunities. Simply offering the same format, however, can get stale quickly, especially in the digital space. Join us for this webinar as we explore the ways show organizers can take their virtual events to the next level, including new format options, monetization tactics and spin-offs.