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March 2011

Best Practices

Classroom Management

NTI’s expanded curriculum draws a 35 percent attendance increase.


For the First Time

A first-time exhibitor pavilion helps spur a 46 percent growth rate for the IAAPA Expo.


Going Global

Targeted marketing and partnerships drew 30 percent international attendance to the 2010 IBIE.



Cover Story

Exhibitors Unload

As a show organizer, driving value for your exhibitors may be a key priority this year. But here’s what several brand-side event marketers and exhibit managers think you should really be focusing on.



Event Technology

3D Versus Holograms

There’s a strategic side to high-tech tricks of the eye. Which technology is right for your next event?


Berlin Mega Event Expands Mobile Platform

The show had both mobile Web sites and apps, here’s what the differences mean for you.



Feature Articles

Bringing the Buzz

Social media is a given for pre and post-show marketing, but executing on site is another story. Here, we examine the process of integrating social media tactics into a live setting.



Publisher's Column

The Developing Exhibitor Dynamic


Sales and Marketing

How to Work with Today’s Exhibitors

It’s not just about the leads.


Optimizing Media Coverage of Your Expo

10 tips: From outsourcing PR to social media.


SXSW Helps Attendees with Their Job Hunt

A program launched with exhibitor Monster.com leverages a particularly expansive sponsorship.