NTI’s expanded curriculum draws a 35 percent attendance increase.
A first-time exhibitor pavilion helps spur a 46 percent growth rate for the IAAPA Expo.
Targeted marketing and partnerships drew 30 percent international attendance to the 2010 IBIE.
As a show organizer, driving value for your exhibitors may be a key priority this year. But here’s what several brand-side event marketers and exhibit managers think you should really be focusing on.
There’s a strategic side to high-tech tricks of the eye. Which technology is right for your next event?
The show had both mobile Web sites and apps, here’s what the differences mean for you.
Social media is a given for pre and post-show marketing, but executing on site is another story. Here, we examine the process of integrating social media tactics into a live setting.
It’s not just about the leads.
10 tips: From outsourcing PR to social media.
A program launched with exhibitor Monster.com leverages a particularly expansive sponsorship.