As a show organizer, driving value for your exhibitors may be a key priority this year. But here’s what several brand-side event marketers and exhibit managers think you should really be focusing on.
Social media is a given for pre and post-show marketing, but executing on site is another story. Here, we examine the process of integrating social media tactics into a live setting.
For many show organizers, virtual events have become a successful way to extend a show brand, reach new and bigger audiences and even provide new revenue opportunities. Simply offering the same format, however, can get stale quickly, especially in the digital space. Join us for this webinar as we explore the ways show organizers can take their virtual events to the next level, including new format options, monetization tactics and spin-offs.