In the medical event vertical, associations and show organizers are laser-focused on attendee and exhibitor needs in five key areas: Social media, onsite applications, attendee marketing, content and show floor experience.

For its MIX11 developers conference, Microsoft’s keynote presentations are complex, high pressure events that require a small city of crew members and backstage logistical support. Here’s an intimate peek into how the process is managed and run.

Wireless use is exploding, along with the number of devices customers are carrying, and venue networks are becoming overwhelmed. Here’s what venues and show organizers are doing to address the issue.

Lead generation technology is an important facet of the tradeshow business. EXPO checked in with show organizers to see how this technology is being used, and evolving.