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June 2011

Feature Articles

Anything Worth Doing Is Worth Doing Twice: Backstage at a...

For its MIX11 developers conference, Microsoft’s keynote presentations are complex, high pressure events that require a small city of crew members and backstage logistical support. Here’s an intimate peek into how the process is managed and run.


The State of the Association Show Market

Associations are leveraging their relationships with their members by going the extra mile to make their annual events a valuable resource for their member community and the manufacturers that support it.



Openers

What’s Wrong With Wifi?

Wireless use is exploding, along with the number of devices customers are carrying, and venue networks are becoming overwhelmed. Here’s what venues and show organizers are doing to address the issue.



Sales and Marketing

Leading the Industry

Lead generation technology is an important facet of the tradeshow business. EXPO checked in with show organizers to see how this technology is being used, and evolving.