July/August 2011

Cover Story

In a Q&A with EXPO, Diversified Business Communications president and CEO Nancy Hasselback describes the company’s approach to business development.

Editor's Note

The Benefits of Staying on the Move

Event Technology

RFID: What Works, What Doesn’t

For the past 3 years the RSNA Scientific Assembly has tapped into this technology, giving insight into its best practices and implementations.

Feature Articles

The State of the Association Show Market

Associations are leveraging their relationships with their members by going the extra mile to make their annual events a valuable resource for their member community and the manufacturers that support it.

Openers

Freeman Buys Wheelhouse Solutions

With 2010 revenues of $200 million, Wheelhouse adds key technology and creative services to the Freeman operation.

International Visitors to Las Vegas Increasing at Double Digits...

Foreign travelers accounted for 27 percent of tourism revenue in 2010.

Marketing Your Show, One Attendee At a Time

EXPO checks in with three show organizers to see what strategies work best.

Post-Recession Strategies

Show executives reveal how they’re targeting investments to remain on a growth trajectory.

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Tuesday, May 22, 2012 - 2:00pm

Virtual Events: Next Steps

For many show organizers, virtual events have become a successful way to extend a show brand, reach new and bigger audiences and even provide new revenue opportunities. Simply offering the same format, however, can get stale quickly, especially in the digital space. Join us for this webinar as we explore the ways show organizers can take their virtual events to the next level, including new format options, monetization tactics and spin-offs.

July/August 2011

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