Plugging real-time events into an event’s curriculum can bolster attendance and exhibitor counts.
PAACE Automechanika Mexico partners with a TV show to film a live episode on the show floor.
MMA World Expo matches attendee data with show events and merchandise sales to boost revenue.
Recognizing the individuals who are creating models for success in the show industry.
New York Times Travel Show’s Web site elevates its platform among exhibitors and attendees.
Social media is becoming a key influencer of online purchases. Here, we look at how the platforms drive registrations, and how it can be tracked.
Don’t overlook traditional media as part of your marketing campaigns.
A guide to what you need to do to boost international attendance at your domestic show.
Exhibitors and attendees crave that ROI. Can a show audit add that extra layer of credibility?
While other marketing mediums have changed during the rise of digital and social media platforms, event models have remained a constant.
B-to-B media companies are building out their buyers guides and directories with richer functionality and content features, even leveraging event directories into the mix.