Event and trade show technology is advancing just as quickly as other media verticals, yet organizers are now focused on integrating back-end systems to open up even more customer and marketing opportunities.
The hottest new consumer gadget is infiltrating the event industry.
Medical shows have struggled like everyone else, but a focus on education and improving the quality of exhibitor and attendee interaction helps many in the vertical push ahead.
A look at Gartner’s international operation and how it has altered its event strategy to drive revenue and attendance growth.
How to streamline your operation—and saving big money—across your events by locking in longer-term vendor services.
New labor pricing equal to that of McCormick Place is effective immediately.
UBM CEO David Levin cites trade show operations as key acquisition component.