Home » Magazine

June

Best Practices

A Virtual Booth

To stand out from its competitors and generate leads from customers who couldn’t make it to the show, GE Healthcare created a virtual trade show booth to complement its physical presence at the Radiological Society of North America’s (RSNA) 2009 annual convention in Chicago.


Media Goes Mobile

The newspaper industry is known more for maintaining traditions than for pioneering innovative new technologies. But at its mediaXchange conference, held in Orlando in April, the Newspaper
Association of America (NAA) took strides to lead its members beyond the printed page and open their minds to the possibility of going mobile.


Think Out of the Booth

The American College of Cardiology (ACC) knows that to keep attendees coming to its ACC Annual Scientific Session, it has to create new ways to deliver quality content.



Cover Story

On the Move

While many organizations are scaling back or holding the line on event programs, the Advertising Specialty Institute (ASI) continues to grow its event portfolio. To wit, the organization this year launched its fifth regional show (in San Diego), added two new virtual shows and pushed forward on its 16-week roadshow program, launched in 2007.



Event Technology

Meetings & Trade Shows — There’s a Mobile App for That...

In 2000, I made this prediction at the CIC Forum in Washington, DC: “Mobile phones will morph into ‘widgets’ (wireless Internet devices for geo-positioning, e-commerce and telecommunication).”



Feature Articles

Digital Engagements

Once upon a time “engagement” meant scanning attendee badges and drawing them into a booth with a witty presentation and free gifts. Today, technology offers engagement that lasts before, during and after the show.



Openers

5 Questions on Localization

Tom Wieser is the Vice President of Virtual Solutions at CGS. Prior to joining the firm in 2007, he was Vice President of Enterprise Sales at Unisfair.


International Attendance Poses Greatest Threat to Health of U.S....

Attendees surveyed at the Exhibition and Convention Executives Forum (ECEF) on June 2nd in Washington, DC, listed “international attendees/exhibitors unable to get into the U.S.” as the greatest threat or challenge to their events.


Ten Reasons to Use SMS/Text Messaging to Promote Your Show...

1. SMS-capable mobile phones are ubiquitous.
2. Texting is very popular and growing — nearly 5 billion text messages were sent per day in the U.S. at the end of 2009.*