SEMA returns to pre-high-tech practices to strengthen exhibitor relationships.
BIO Show brings meetups to the show floor.
UFPA reaches new audience with live-from-the-show-floor TV show.
And the Answers from 8 of the Smartest Minds in Trade Shows.
Fusing live and virtual events is gaining traction. Here’s how the model works.
BMA’s integrated social media program enhances attendee experience, extends reach.
Upgrades move the needle on virtual environments in 2010.
Official service contractors are re-engineering how they do business amid the industry downturn and economic crisis.
ECEF study also finds that organizers boosting marketing and education budgets.
New marketing campaigns are pushing the boundaries of creativity.
Pettit and chairman Charlie McCurdy identify the association’s first priorities.
Attendee experience is the phrase on everyone’s lips these days—and it’s not surprising.
Show managers will need to make sure exhibitors keep their booths well stocked and staffed.
Leverage educational components to help your exhibitors turn leads into sales—and keep them in your show.
ASAE reveals how it leverages its social networking channels to boost interaction before, during and after its annual event.