July/August 2010

Best Practices

Meet Me at the Summit

SEMA returns to pre-high-tech practices to strengthen exhibitor relationships.

Small Talk

BIO Show brings meetups to the show floor.

TV Time

UFPA reaches new audience with live-from-the-show-floor TV show.

Cover Story

The 5 Most Important Questions in Our Industry

And the Answers from 8 of the Smartest Minds in Trade Shows.

Event Technology

Deconstructing a Hybrid

Fusing live and virtual events is gaining traction. Here’s how the model works.

Extended Engagement

BMA’s integrated social media program enhances attendee experience, extends reach.

Virtual Variations

Upgrades move the needle on virtual environments in 2010.

Feature Articles

The Evolution of the Service Contractor

Official service contractors are re-engineering how they do business amid the industry downturn and economic crisis.

Openers

ECEF study also finds that organizers boosting marketing and education budgets.

New marketing campaigns are pushing the boundaries of creativity.

Pettit and chairman Charlie McCurdy identify the association’s first priorities.

Publisher's Column

Are You Experienced?

Attendee experience is the phrase on everyone’s lips these days—and it’s not surprising.

Sales and Marketing

Optimizing the Exhibitor Experience in Virtual Events

Show managers will need to make sure exhibitors keep their booths well stocked and staffed.

Leverage educational components to help your exhibitors turn leads into sales—and keep them in your show.

ASAE reveals how it leverages its social networking channels to boost interaction before, during and after its annual event.