October 2011

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Building From Events

While the trade show market overall has been trending well in performance for the last year or so, its M&A market was given a shot in the arm in late August when Charlie McCurdy, with backing from Providence Equity, emerged...

Building an Event’s Mobile Strategy

Mobile apps have captured more than just the media industry’s attention, they’ve become a central product strategy for most companies involved in any kind of content production—print, digital and face-to-face. And as mobile devices capture more usage metrics they’ve become...