November/December 2012

EX_NovDec12
Orlando: Driving It Up a Notch

What? Surf Expo, the biggest exhibition of surfing and beach-related products, in Orlando? How far from the beach? At first glance, it doesn’t seem like it would make sense. And yet, according to Surf Expo director Roy Turner, having the...

The Show Must Go On

Show managers with events planned in the waning days of October knew they would have to do something as Hurricane Sandy threatened the Northeast the last weekend of the month. They just weren’t sure what it was they would have...

2012: The Year in Review

The past year has been one of steady—albeit at times cautious—growth for the tradeshow industry. EXPO Magazine has rounded up the top headlines from the last year in an effort to deliver a complete picture to readers and help you...

Outlook 2013: What the Industry Sees

A lot can change in a year. From shows, webinars and social media strategies to budget projections, planning meetings and exhibitor outreach, each year presents a different set of challenges and opportunities. To help you better plan for the one...

A Before-and-After Scenario

Before they get to the show, leading exhibitors are improving their internal company communication to set goals and ensure their messages fit with their companies’ other marketing initiatives. Seventy percent of exhibitors and event marketers say their organizations are thinking...

Mobile Apps Enter DIY Space

Today, almost every tradeshow, conference or exposition has a mobile app. This growing trend is a function of necessity—mobile connectivity quickly has become a vital request that event planners must fill. To meet the needs of attendees and exhibitors, the...

A Servant’s Heart

Q: “I am a member of a sales- and revenue-driven team. Through the years we’ve been consistently successful at hitting our numbers. However, as time goes by, I worry about how much emphasis we are placing on revenue and, as...