May 2011

ExpoCoverMay11
It’s All About Experience

Consumer shows are as diverse as the population itself. For some, recent economic conditions have barely registered a blip on the radar. For most, the last few years have fallen somewhere between challenging and devastating. But even the hardest hit...

On the Road with Automotive Consumer Shows

In the consumer show market, auto shows, along with the boating and construction markets, probably took more then their fair share of lumps during the downturn. Yet all three markets are seeing a gradual uptick in business in 2011. Similar...

Fitting Events into the Marketing Services Mix

The “sell” side has long considered events central elements of the big marketing puzzle. But seen through the prism of an emerging and fundamentally new approach to designing and activating marketing programs for businesses, live events and their organizers may...