March 2011

MarchExpoCover
Exhibitors Unload

One of the key issues show organizers are working on for 2011 and beyond is how to offer extra value to exhibitors at their shows—whether through easier transport and set-up services and other logistical issues, better cost management and transparency...

Bringing the Buzz

Show organizers have largely embedded social media into their pre- and post-show marketing plans. Facebook, Twitter, YouTube, Flickr and LinkedIn have all become go-to platforms for ramping up the buzz before a show and maintaining the momentum when a show...

Classroom Management

The American Association of Critical-Care Nurses (AACN) serves nurses working in a broad range of environments, but the educational content of its annual National Teaching Institute and Critical Care Exposition (NTI) didn’t always reflect that diversity. By significantly expanding the...

For the First Time

With nearly 500,000 square feet and 1,200 exhibiting companies at the International Association of Amusement Parks and Attractions (IAAPA) Expo, it has long been a challenge for small, first-time exhibitors to make an impact and get noticed. When organizers realized...

Going Global

After several show cycles with significant declines in attendance numbers, organizers of the International Baking Industry Exposition (IBIE) realized they needed to think outside the box. In this case, that simply meant “outside the borders.” Rather than focusing all their...

How to Work with Today’s Exhibitors

Exhibitors are positive about the next few years but are still smarting from the dramatic cuts to their budgets during the downturn. Today, exhibitors are being more strategic when selecting events, and watching costs closely. They have to justify investment...

The Developing Exhibitor Dynamic

If the downturn taught us anything, it forced us to extricate ourselves from crusty business models and stale business relationships. If you haven’t re-examined the way you’re running your operation these days, with an eye to new strategic development and...

3D Versus Holograms

Image enhancement technologies like holograms and 3D have been building in popularity over the past few years, and though neither is new, event organizers and marketers have been finding clever new ways to leverage them. More interestingly, brand marketers have...

Berlin Mega Event Expands Mobile Platform

In February, the film industry turned its attention to the German capital for Berlinale 2011’s constellation of events, including the 61st Berlin International Film Festival and integrated global trade show, the European Film Market (EFM). Nearly 300,000 tickets were sold...

SXSW Helps Attendees with Their Job Hunt

Trade shows—and association events—have a unique ability to collect the key constituency of a market vertical in one place. SXSW 2011, being held this month in Austin, is leveraging this characteristic through an expanded booth presence and sponsorship with Monster.com...

Optimizing Media Coverage of Your Expo

In early March, the Southwest chapter of IAEE presented a seminar entitled, “Is Your Show Getting the Most It Can From the Media?” moderated by Kevin Johnstone from NAMM. The panel consisted of Cassie Salyer and Jeanne O’Keefe from the...