July/August 2012

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How to Build Your Social Media Strategy

It’s not enough to have various staff members tweeting here and there, or posting to your Facebook page sporadically. In order to maximize the benefits of social media, you need a definitive strategy. Why? Mandy Stahl, community manager, American Society...

Speed, Innovation and the Elements of the ‘Next-Gen’ Show

New technologies have had an impact on how events are managed and marketed, as well as how they fit into attendees’ lives. Event managers must be mindful of shifts in customers’ priorities and tailor their strategies to meet expectations for...

Innovative Sponsorship Ideas

Especially in today’s competitive environment for marketing dollars, selling sponsorships isn’t easy. Sue Gourley, vice president/Convention Group for the National Association of Realtors, had a plethora of suggestions during her presentation at Expo Next for creating attractive show sponsorships. She...

Best Practices for Attendee Marketing

More options for attendance marketing are available today than ever before. Yet more challenges also exist. What techniques and channels drive the highest attendance and best return on investment?

The Switch to a Variable Booth-Pricing Model

Like most trade show operators, Reed Exhibitions has always sold booth space by the square foot, regardless of where those square feet were located on the show floor. But those days are over, as Reed has recently transferred 99 percent...

Expanding Your Show Market

Nielsen’s Health+Fitness Business Expo will look a little different this year. Since 1997, the show has promised fitness enthusiasts an up-close look at the latest health and fitness equipment available. But when attendees gather in Las Vegas in September, they’ll...

Mobile’s Role at Your Event

A rough economy calls for smarter thinking from event marketers. Budgets are down for attendees and exhibitors, while the competition is growing, with more conferences vying for the same audiences. So, given that scenario, should event marketers invest in mobile?...

How to Make Your Show Website an Interactive Destination

Your website serves as your storefront to the world. It is one of the first points of entry to securing business from your core bases of exhibitors, attendees and sponsors. Getting these groups to visit your site is only the...

Show Me the Innovation

Effective show organizers have many areas in which they constantly strive to improve—from content planning to booth sales and sponsorships to marketing and technological advancements. Ongoing improvements and innovation are key to succeeding in a competitive industry landscape.