July/August 2011

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Finding Strength in Diversity

There’s a reason why the company is called Diversified Business Communications. The family owned, privately-held operation which traces its history back to 1949 has created a global reach that has its fingers in a variety b-to-b markets: Seafood, work boats,...

The Benefits of Staying on the Move

Our cover story Q&A is with Nancy Hasselback, president and CEO of Diversified Business Communications. Diversified is a media company headquartered in Portland, Maine—it has holdings in TV, print magazines, digital properties and events. It’s the events, however, that dominate...

Marketing Your Show, One Attendee At a Time

Discovering new approaches to attendee marketing is a priority for show organizers—especially as the global economy begins to heal from the sting of recession. New tactics need to be employed to help events not only bring their core attendees back...

International Visitors to Las Vegas Increasing at Double Digits

There’s been a particular focus on international visitors, both from an attendee marketing point of view and a policy point of view by easing visa barriers for key regions. The Las Vegas Convention and Visitors Authority (LVCVA) recently noted that...

Post-Recession Strategies

Now that the event industry is in growth mode, albeit slow and fragile, organizers are executing on strategies to amplify that growth. Tactics are taking shape as better attendee segmentation, show value and growing marketshare. Capital is also loosening up...

Freeman Buys Wheelhouse Solutions

In June, Freeman, the Dallas-based marketing services provider for trade shows and expositions, acquired Wheelhouse Solutions, an experiential marketing firm and parent company of Champion Exposition Services, George Fern Company and Immersa Marketing.

RFID: What Works, What Doesn’t

Radio frequency identification [RFID] is one of the most innovative new technologies on the market in a variety of economic sectors—the trade show vertical included. With a swipe of a tag an event organizer can know when attendees entered an...