July/August 2010

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The 5 Most Important Questions in Our Industry

It’s not often you get to pick the brain of a trade show executive. The experience and leadership are invaluable. Here, we present not one, but eight opportunities to peek inside the minds of event leadership as they address five...

The Evolution of the Service Contractor

At the NRA (National Restaurant Association) Show 2010, show organizers launched the World Culinary Showcase, where attendees could experience interactive cooking demonstrations with top celebrity chefs and find the information and inspiration to create fun, flavorful and nutritious menu ideas....

Are You Experienced?

Attendee experience is the phrase on everyone’s lips these days—and it’s not surprising. Attendees are the lifeblood of an event. They’re a significant revenue source for the producer, they’re leads and potential buyers for the exhibitors and they’re the sole...

How CVBs are Angling for Your Business

If the last two years have taught us anything, it’s that traditional approaches to driving business are not enough. Accordingly, with show attendance being difficult, at best, to forecast, CVBs are ramping up new formats for their marketing campaigns. The...

Q+A with New ABM President Clark Pettit

Incoming American Business Media (ABM) president and CEO Clark Pettit [pictured] faces some steep tasks representing an industry that had one of its worst performing years ever in 2009, all while undergoing a fundamental transition to the business model—a transformation...

Exhibition Industry Recovery Forecasted for Second-Half 2011

The Exhibition and Convention Executives Forum (ECEF) held last June in Washington D.C. conducted a survey along with Jacobs Jenner & Kent that, among other issues, examined when exhibition executives think the industry revenues will rebound. The majority of the...

Extended Engagement

The Business Marketing Association (BMA) national conference has become an annual meeting place where leaders and visionaries of business-to-business marketing from around the world meet to share best practices. With all of the current buzz, it was a given social...

Virtual Variations

Everyone has seen the virtual event lobby, right? There’s usually a rendering of a modern-looking conference center peppered with animated people standing around talking to one another. And there’s either a video or a central image of a person that...

Deconstructing a Hybrid

You’ve got your live events and you’ve got your virtual events. Now, producers are discovering the benefits of merging the two platforms together to fortify the event brand, reach untapped, distant markets and offer an appealing option to second and...

Small Talk

Since 2001, millions of people around the world have participated in face-to-face interactions that were orchestrated online with the use of Meetup.com. To encourage and facilitate more effective networking among niche groups at its BIO International Convention in Chicago in...

Meet Me at the Summit

Even with the advent of the Internet, long-distance relationships often fail. That’s why the Specialty Equipment Market Association (SEMA) staged an exhibitor summit this year, bringing exhibitors, prospects and association staff together five months before the annual meeting. More than...

TV Time

While the United Fresh Produce Association’s (UFPA) annual meeting and trade show attracts more than 5,000 attendees representing executives and growers in the industry, it has never targeted produce managers and retailers who are actually selling fresh produce to the...

Using Social Media to Drive Event Engagement

Event producers generally understand the potential of social media to help drive interaction and marketing at events. Yet, best practices for the platform are still emerging. The American Society of Association Executives (ASAE) began emphasizing social media in its show...

Optimizing the Exhibitor Experience in Virtual Events

As show managers expand into virtual events to supplement existing events or create new products altogether, much attention is paid to constructing the environment and filling it with content and attendees. No less important is making sure the virtual exhibit...

The Opportunity in the Exhibitor Lead-Gen Paradox

According to The Center for Exhibition Industry Research (www.CEIR.org) exhibitors’ number-one objective today is lead generation, and their number one problem is lead follow-up. Go figure. Companies are exhibiting in trade shows to generate leads—then not doing what’s necessary to...