January 2011

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Outlook 2011

We’re not out of the woods yet. Signs are pointing to consistent growth across a number of key metrics for the expo industry, but organizers are not yet ready to declare a full recovery. Most of the executives we’ve gathered...

A Tactical Roadmap to Attendee Promotion

Many show organizers still rely on an array of traditional marketing tactics—mail, email, telemarketing—to drive attendees to their events. Even social media is verging on traditional these days. However, while those methods might be important, new economic realities (read: co-location)...

Validating Your Show Floor Hunches

Accountability in trade shows is a concept that has been quietly gaining significance. Whether through show audits or eye-in-the-sky tracking techniques, organizers are building a business case for data. The information does not simply provide truth in numbers, it also...

Then and Now

In its Then and Now series, EXPO sister publication Event Marketer revisits previous event marketing trends to find out where they’ve gone since the magazine first reported on them. Are they old hats and has-beens? Or is that past up-and-comer...

Going Mobile: Trade Show Apps and Strategies

The fast-moving world of smart phones and mobile application strategies is proliferating in the trade show industry. Consequently, it’s up to show organizers to take advantage of this opportunity for mind share. At New Hope Media, a division of Penton,...

How to Respond to Changing Attendee Priorities

During the recession, exhibitor budgets were reduced more than travel, training and event attendance budgets. In fact, show producers have seen positive attendance trends. Consider that overall convention and trade show attendance grew by three percent in 2010 and show...