February 2011

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25 Top Fast-Growth Shows of 2010

Introducing an exclusive new EXPO survey, the first annual Top 25 Fast-Growth Shows. This list is designed to identify some of the fastest-growing shows in the industry and illuminate the areas of—and reasons for—their growth.

Breaking It Up

Over the past four years, 5,000 U.S. commercial printing establishments have closed their doors. For the PRINT show, hosted by NPES, the Association for Suppliers of Printing, Publishing and Converting Technologies, that’s bad news. But rather than watch the pool...

Tube Time

Before debuting their first U.S.-based show this fall in Las Vegas, organizers of IMEX, the worldwide exhibition for incentive travel, meetings and events, launched IMEX America TV, a dedicated online video and TV channel to promote the event. With a...

Media Minded

International CES, the consumer technology trade show produced by the Consumer Electronics Association (CEA) in Las Vegas every February, attracts tech leaders from around the world and is the forum where brands like Apple and Microsoft reveal their hottest new...

Social Media Marketing a Top Challenge for Organizers

A survey of show executives on attendee acquisition challenges reveals that social media marketing and market research are at the top of the list. Conducted by Sam Lippman, producer of the Attendee Acquisition Roundtable event and market research and consulting...

What Sundance’s Mobile App Strategy Can Teach Show Organizers

This year’s Sundance Film Festival, the nation’s largest independent cinema festival, which will attract an estimated 50,000 people, rolled out enhanced iPhone and Android apps. I purchased the iPhone app, and want to share some thoughts that are worth noting...

Making Sense of Event Acquisitions

The past couple years have been tough on event mergers and acquisitions. The recession forced most into a fall-back position and spending was kept to a minimum. With the prospects looking slightly better for a recovery for the show industry,...

Credibility Killers (or Saviors)

Every show manager wants to smoothly execute every component of his or her show. But even the most savvy show producers have to admit that some show elements are more important than others. Some elements, if they aren’t well executed,...