April 2011

ExpoCover_Apr11
Strategy Guide: Launching New Events

Staging an audiovisual communications industry show that regularly draws 30,000, trade association InfoComm International has a lock on that industry’s “can’t miss” annual event. The thorn in that bed of roses might be that InfoComm has produced a tough act...

1st Annual Expo Elite

Welcome to the first annual EXPO Elite, our list of some of the most distinguished show and event executives in our industry. In compiling this list, we looked for success stories from show professionals who have developed unique and forward-thinking...

Know Your Current Events

For the 20 years of its existence, the Clean Gulf Conference and Exhibition (CGC) has been the largest North American show for the offshore oil spill community. But last year, in the wake of the Deepwater Horizon oil spill in...

Reality TV on the Show Floor

The most established automotive trade show in Mexico and Central America, PAACE Automechanika Mexico attracts automotive wholesalers and distributors, car repair, transmission and service shops, technicians and mechanics and other retail outlets in the automotive industry. And by partnering with...

Selling Up

The MMA World Expo, launched in 2009 and held each November at New York’s Jacob Javits Center, brings together the mixed martial arts community. That community includes a wide range of interests, including MMA athletes, both professional and amateur; MMA...

Events, the Calm in the Storm

At the core, this industry is about marketing. Corporate marketing budgets keep the industry’s lights on. (Well, attendees keep many hotels in business too.) According to the 2010 EXPO Financial Benchmarking Study, 72 percent of the typical show’s gross revenue...

Honoring The Innovators

As part of our ongoing commitment to introduce new editorial packages into EXPO magazine, we’re pleased to debut our first annual EXPO Elite. After combing the industry and sifting through submissions from our readers, we’ve selected a group of 15...

The Must-Have Content Elements of a Show Web Site

In the digital era of social media, smart phones and constant access to information, tradeshows and expositions are not exempt from the growing necessity of Web interaction. The New York Times Travel Show has been drawing in thousands of exhibitors,...

Tracking Social Commerce

A key characteristic of social media that marketers love is its steroidal word of mouth marketing, and this notion is playing an increasing role in online purchase behavior and the power of recommendations. Merging social media and ecommerce can have...

Watch Out for “Shiny Object Syndrome”

With the explosion of new media and so many headlines focusing on the latest digital media, devices and technologies, it may be tempting to overlook traditional media at times in favor of the newest, shiniest media tool when there is...

New Ideas for Directories

B-to-b publishers have long relied on directories (or buyer’s guides, depending on company terminology) to produce revenue and establish themselves as a valuable resource to their readers. However, b-to-b publishers have seen this resource waver over the years, as print...

Metrics That Matter

Organizers that perform third-party audits on their events are still very much in the minority. While this may be the result of a don’t-ask-don’t-tell mentality within the market, organizers that have their event metrics independently verified are finding that exhibitors...

Internationalizing Your Domestic Show

It is no surprise to show planners that in the ever-changing global society of 2011 there’s an increased need for a strong international attendee marketing game plan —a powerful strategy for reaching an international audience and keeping them coming back...