Here's what you should have in your attendee database.
The good news? Exhibitions can be transformative. The bad? Most are not.
This month’s Original Miami Beach Antique Show triples digital ads by using RTB to buy millions of online impressions.
Never mind offering attendees experiences, now we have to transform their lives too?
Digital Sign Expo at the Sands last week offers a primer in how to use video to your benefit.
Do you have institutional methodology to find new revenue streams relevant to your audience?
Imagine a competitive show with a digital marketing budget five to 10 times larger than your show’s…If you don’t keep up with RTB, it sure may seem like that!
Being successful as a show manager means allowing others to be successful at their businesses.
Stop calling and e-mailing my exhibitors. Stop stealing money through fake hotel reservations.
Work with non-competitive expos in other countries to dip into international waters with minimal cost.
Millenials want to experience your brand, not be sold to—give them what they want.
I had the opportunity earlier this month to visit Thailand as part of a blogging competition.
Scale, frequency and a rich menu of ad formats make transit a marketing channel that should certainly be considered by consumer shows.
Emerald Expositions Vice President Brian Pagel is reporting weekly as his show, KBIS, collocates for the first time with IBS in Las Vegas.
Independent Show Organizers Versus Association Organizers
All of a sudden, its 2014 and I’m six weeks out from CONEXPO-CON/AGG.
We all understand the importance of managing market expectations in and around our events.
I went to a tradeshow this week and a political rally broke out.
Seeing this community come together was remarkable.
Talk about a small, niche show with a heck of a wallop!
If, like GLM's U.S. Antique Shows Division, you organize consumer shows targeting affluent demos, consider public radio’s news/talk/information format as part of your media buy.
Over the next month Emerald Expositions’ Brian Pagel will report weekly as his show, KBIS, collocates for the first time with IBS in Las Vegas.
For many tradeshow professionals, two numbers can never be big enough—valuations and net square footage.
Be realistic, be honest and be clear about what you do.
My favorite things about this year and my predictions for next year.