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Thursday, February 2, 2012

Spice Up Your Expo

Stephanie Selesnick, CEM

What’s the coolest new thing you’ve seen at a recent conference that you can use to invigorate your own show?


Thursday, February 2, 2012

Lost in (Cyber) Space

Cristopher Levy

How Many of Your Show’s Online Ads Are Never Seen?

Thursday, January 26, 2012

Are You Clearly Communicating to Your Prospects?

Stephanie Selesnick, CEM

You may want to think again.


Thursday, January 26, 2012

Giant Film Event Targets Next Generation of Attendees

Cristopher Levy

Berlinale pairs the best of the brightest young filmmakers with directors and producers. What are you doing to inspire the next wave of new talent in your field?


Thursday, January 19, 2012

World's Biggest Mobile Show Enhances Social Portal

Cristopher Levy

New tool helps attendees secure business deals via smart phones.


Thursday, January 19, 2012

Will the New NY Convention Center Ever Get Built?

T.J. Raphael

According to one poll, only 38 percent of registered voters support the project.


Thursday, January 12, 2012

Using LinkedIn for Visitor Acquisition

Cristopher Levy

Behind Dx3 Canada's campaign using LinkedIn Display Ads.

Thursday, January 12, 2012

12 Lessons from PCMA

Stephanie Selesnick, CEM

Observations on content, venue, receptions and more.

Thursday, January 5, 2012

New Year's Resolutions for Your Company

Stephanie Selesnick, CEM

In 2012, consider hiring or honoring a 'jerk'.

Thursday, January 5, 2012

SMS Is a 'Global Phenomenon'

Cristopher Levy

Text messaging use is unmatched by other mobile data activity.

Thursday, December 22, 2011

Despite Soft Economy, Top Global Venue Managers are Optimistic

Michael Hughes

Solid rebounds expected for most regions in 2011, except Europe, which will be flat.

Thursday, December 22, 2011

From Negotiating to Geo-Adapting

Stephanie Selesnick, CEM

A year-end collection of ideas culled from IAEE’s Expo! Expo!.

Thursday, December 15, 2011

IAEE Expo! Expo! Survey: What Mobile Tools Are Shows Using?

Cristopher Levy

QR codes top the list, but 90 percent of respondents use more than one mobile marketing tool.

Thursday, December 15, 2011

How to Respond to Changing Corporate Marketers

Michael Hughes

What key trends among marketers and exhibitors reveal about their needs.

Thursday, December 15, 2011

Reflections on IAEE’s Annual Meeting

Stephanie Selesnick, CEM

A few friendly suggestions for improving an event for event professionals.

Thursday, December 8, 2011

Audi Drives Engagement with Mobile at LA Auto Show

Cristopher Levy

The car maker is a prime example of the mobile marketing tactics more exhibitors are leveraging.

Thursday, December 1, 2011

10 Mobile Marketing Takeaways from the MMA Forum LA

Cristopher Levy

Click-through rates are not the only metric to track, and other key points.

Thursday, December 1, 2011

IAEE Taking the Lead on Marketing Our Industry

Stephanie Selesnick, CEM

A new 3-year campaign will be introduced at the upcoming Expo! Expo!

Thursday, November 17, 2011

Social Media and Your Business: Simplifying the Clutter

Stephanie Selesnick, CEM

Six questions to answer and clarify your approach to social marketing.

Thursday, November 17, 2011

American Film Market 2011 Launches New Visitor Marketing Programs

Cristopher Levy

A new conference addition sells out in its first year.

Thursday, November 10, 2011

SOFA CHICAGO 2011 Taps Radio for Attendee Acquisition

Cristopher Levy

Digital marketing may be getting the headline, but radio placements are still effective.

Thursday, November 10, 2011

What Can We Learn From Shows Outside Our Markets?

Stephanie Selesnick, CEM

Take time from perfecting your show to learn about trends and tech impacting events.

Thursday, November 3, 2011

The NFC/Outdoor Combo: New Marketing Tools for Consumer Shows

Cristopher Levy

The technology can deliver content, videos, music, brochures and more.


Thursday, November 3, 2011

Why All Exhibition Managers and Directors Need Their MBWA Degree

Stephanie Selesnick, CEM

Face-to-face interaction beats focus groups any day.

Thursday, October 27, 2011

Using Content to Drive Marketing Partnerships

Cristopher Levy

Adding content from in-market partners adds value to your event and can drive new attendance.