Take some time next week at Expo! Expo! to learn how to put a little more of it back in your show.
salesforce.com’s branded event uses a new digital media solution from the social network to reach and engage b-to-b professionals.
Like many of our readers, I’ll be heading to Houston on Monday for IAEE’s Expo! Expo!
Is there a “safe” way to fail on the job?
The three areas of your show that digital integration can improve.
The Javits Center got a makeover and a badly needed deep cleaning.
Perhaps it should be…Real-time bidding (RTB) can help you more cost-effectively target your potential attendees online.
Last week I had the opportunity to attend the SEMA Show at the Las Vegas Convention Center. It was incredible! Huge, thousands of people and, wow—the CARS!
If you on the East Coast will work a little later for us on the West Coast, we’ll work a little earlier for you.
As anybody who has ever put a conference program together knows, it goes through stages you can’t always predict.
5.5 Lessons Learned from the Life Is Beautiful Festival
Mobile bar codes are part of the marketing campaign for the 60,000-attendee Global Citizen Festival in NYC’s iconic Central Park.
Dump the PowerPoints, motivational speakers and the aisles full of boring displays—and replace them with something exciting!
How do you create a great generation-specific experience when your audience contains more than one generation?
Successful salespeople believe in two things: their companies and their products.
Worldwide revenue for venues picked up in 2012, but there are concerns about 2013 and challenges ahead.
ReedPOP officials thought they’d found a great way to take advantage of RFID and Twitter at the same time to enhance New York Comic Con.
Organizer of the high-profile 700,000-person event rolls out a new onsite feature that drives sponsor-attendee engagement.
The passion among the fans at Comic Con was unlike any I’ve seen before at an event.
Next Gen. Game Changing. Collaborative. Disruptive. What do all of these words have in common?
NYC’s iconic music venue uses high impact front cover wrap to promote ticket sales for 2013-2014 season.
Denyse Selesnick was a pioneer in the exhibition industry and my business partner for many years.
We at Expo are a little less than two months away from the launch of a new conference that is intended to help everybody in the tradeshow industry as they transition into the next phase of their businesses.
How do you enact change in an event planning environment?
Tradeshows are the “campfires” of the industries they serve.