It would be nice to link the intense public debate about firearms, the NRA’s growing stature as a player in the events business, and Reed Exhibitions’ decision to distance itself from shows involving guns—but there isn’t a way to tie up all the strings in a satisfying way.
As corporations focus on sales as a result of event participation and do a better job at tracking ROI, managing leads is getting more important. The key to successful event lead management is to have a well thought-out plan.
In the second installment of a three-part series, Mike Blackman, managing director of Integrated Systems Events, offers some tips on staging a conference program alongside an established and successful tradeshow.
Where “technology may have exceeded our humanity”, a carefully orchestrated VTS strategy provides an excellent, attendee-wide communications platform, an outstanding viral opportunity and a creative marketing strategy.
It would be impossible to say that by the end of last week, events in Boston had ended happily. Too many people were killed, hurt and maimed. However, we hope the public’s fondness for major events—like the Boston Marathon—was not affected.
What does it take to successfully launch a new conference in today’s saturated live event marketplace? Mary Long, an event management and marketing consultant, helped Healthcare IT News and HIMSS launch their first conference to a sold-out audience this past December in Boston.