EXPO’s E.X.C.I.T.E Awards is the industry's top honor in the event and tradeshow space, recognizing outstanding innovation among event industry organizers, corporate organizers, agencies, nonprofits and industry suppliers. Your hard work is done – now it’s time for you and your team to get recognized for it! Winners and honorable mentions will be celebrated during an awards luncheon at the ExpoNext Conference on June 25, 2014 at the Baltimore Waterfront Marriott.
Are you ready to enter? It's easy to compete, as your campaigns and people speak for themselves. But you have to enter to be considered, so don't let your competitors steal the show.
Questions: Please contact Marketing Manager, Danielle Sikes at 203-899-8433; firstname.lastname@example.org.
Early Bird Deadline: February 14, 2014
Final Entry Deadline: February 21, 2014
Enter Online Now!
Who Should Enter?
Any trade-show industry organizer, corporate organizer and industry suppliers
- Show Organizers
- Corporate Organizers
- Suppliers/Industry Partners
Winners will be awarded in the following categories
- Application of Content/Education on the Showfloor: Awarded to the best use of content or education to create engagement on the showfloor.
- Association Show: Awarded to best overall association event. Judges will evaluate innovation in staging and environment, success in attendee, sponsor and exhibitor growth, and service of the association’s mission.
- Buyer-Seller Event: Awarded to the producer of the year’s most innovative hosted-buyer event. Judges will consider size, innovation, format, participant feedback and confirmed results.
- NEW! Charity Event: Awarded to the producer of the year's most innovative charity or cause event.
- Consumer Event: Awarded to the best consumer show. Judges will score on attendee experience, effectiveness of marketing efforts, value of exhibits and demonstrations, impact on exhibitors and results.
- NEW! Corporate Meeting/Event: Awarded to the producer of the year's most innovative corporate meeting or event.
- Development of a Spinoff Event: Awarded to the producer of the year's most innovative spinoff event
- Educational/Training Event: Awarded to the producer of the year's most innovative educational or training event.
- Environmental Design: The use of décor, displays, lighting, access control, theme, color, staging, signs, booths, furniture, props, etc., to create a cohesive, immersive experience.
- Extension of an Event's Life:
- First-Time Event: Awarded to the best overall new event program (not refreshed efforts from last year or evergreen initiatives). Judges will look at overall idea, execution, and results.
- Hybrid Event: Converting your tradeshow to a full-year, 360-degree community, online and off, is a critical strategy. This award will honor the best of the innovators in this area.
- Incorporation of Venue or Destination Into a Show
- Innovative Sponsorship Idea: This category recognizes the best breakthrough sponsorship concept, including originality of the idea and exposure and ROI for the sponsor.
- Innovative Venue: Awarded to the most innovative incorporation of a venue/destination.
- Interactive Exhibit: Awarded to the most interactive exhibit at a show.
- International Event: Awarded to the producer of the year's most innovative event outside of the United States.
- Marketing Campaign: From the initial creative flows the campaign. It's tougher and tougher to break through the noise these days, but on the other hand, you have so many new channels, some of which have extraordinarily high levels of proactive engagement. What did your campaign entail and how did it do?
- Marketing Collateral: Marketing collateral is where the process of a successful event begins. It's the kernel of an idea, it's the focus, the message, the value proposition and it's the presentation. This award recognizes the best in the business for this critical art.
- Media Coverage: Awarded to the event whose media coverage is most impactful and widespread, and ultimately serves the business objectives of the event.
- NEW! Outdoor Event: Hosting an event outdoors poses a unique set of challenges. We want to know the keys to your success!
- Public Relations Campaign: A PR campaign that successfully engaged intended audiences and influencers using multiple channels such as social networks, blogs, e-mail, web sites and mobile apps.
- Series of Events: Awarded to the media-powered event initiative that went beyond the one-shot and took over multiple venues or markets. Includes wine tours, mobile programs, retail events, street marketing, concerts, etc.
- Showfloor Design: Awarded to the best showfloor design that contributed to attendee engagement.
- Showfloor Engagement Strategies: For an event to succeed for both exhibitor and attendee, the floor needs to be an engaging hub, a place that surprises and welcomes visitors, and facilitates commerce. We select the best.
- NEW! Sustainable Initiative
- Use of A Mobile App: Use of an easy-to-use, well-designed mobile app created to support a communications initiative, to promote the show.
- Use of Audiovisual to Enhance an Event: Awarded to the best use of A/V to enhance the attendee experience.
- Use of Event Technology: Awarded to the best use of event technology to enhance the attendee experience.
- Overall Use of Social Media: Goals of the social networking campaign and indications of success (increase in likes, increase in Twitter followers, sentiment of comments, increase in sales, participating in contest, for instance) should be included.
- Use of Facebook: Use of Facebook to promote the show or increase engagement; significant increase in "Likes" should be demonstrated. Examples of useful comments and content should be included. Also encompasses use of Facebook related to a specific product.
- Use of Geo-Location Services (Foursquare)
- Use of Integrated Media in a Sponsorship: From a booth to a Web site, to signage and beyond, judges will review the components of a sponsorship package and choose who provides the most bang for the buck.
- Use of LinkedIn: Use of LinkedIn by either a show organizer, on behalf of the show organizer or by your own organization. A significant increase in followers or group members should be demonstrated. Examples of useful comments and content should be included.
- Use of Pinterest: Use of Pinterest by either a show organizer, on behalf of the show organizer or by your own organization. A significant increase in followers or repins should be demonstrated. Examples of useful comments and content should be included.
- Use of Twitter: Use of Twitter by either a show organizer, on behalf of the show organizer or by your own organization. A significant increase in followers should be demonstrated. Examples of useful comments and content should be included.
- User Conference: Awarded to the producer of the year's most innovative educational or training event.
- Website/Microsite: A site that is specifically designed to promote a show, primarily to drive attendance to the show, to sell booth space or extend the life of the show.
- Best Show (Overall)--**Editor's Pick**
To be eligible, the campaign or event must have taken place (either in part or in full) between February 1, 2013 and February 1, 2014. Some of the work must have occurred during this time, but it’s not necessary for it to be completed during the eligibility period.
Awards Timeline & FAQS
Early Bird Deadline: February 14, 2014
Final Entry Deadline: February 21, 2014
The price of each primary entry is $300. If you submit the same entry into multiple categories, the additional fee is $175 per category. For any entries submitted after February 14, 2014 there will be a late entry surcharge of $175 per entry.
Payment in full must accompany the entry. Entry fees are not refundable.
Multiple entries are accepted and encouraged. A single entry can be entered into more than one category. Please follow the "How to Enter" instructions for each category you will be entering.
How are the entries judged?
Our blue-chip panel of judges includes show-organizers, corporate marketers, event and trade show consultants and the staff of Expo and expoweb.com.
Who is eligible to win an award?
Expo’s E.X.C.I.T.E Awards is open to all trade-show industry organizers, corporate organizers and industry suppliers.
For Show Organizers Celebrate all the innovative ways your're driving attendance to trade shows, including the use of technology, the use of social media, and exploring new ways of exploiting traditional marketing such as brochures and e-letters. Celebrate as well how you're changing the experience for the attendee, and delivering increased value for exhibitors in terms of ROI and exciting new opportunities.
For Supplier Companies:Win well-deserved recognition for the successful programs your products enable.
How do I increase my chances of winning an award?
Provide succinct summary/synopsis, testimonials and other supporting materials.
When will I be notified about the status of my entry?
You will be contacted by the Expo staff regarding the status of your entry only if you are named a finalist in the awards program.
Is this awards program affiliated with any industry organizations?
The Expo E.X.C.I.T.E Awards is an independent competition unaffiliated with any other organization. Your entries are held in strict confidence by the judges and Expo.
Need more help? Please email us for additional help or call Danielle Sikes at +1 (203) 899-8433.