In other news...
(7/2/2009)
Diversified Exhibitions Group is launching a new show, Hotel Hospitality + Design. The show is scheduled to debut at the Melbourne Convention and Exhibition Center next May… IDG World Expo has announced the launch of an independent developer pavilion at Macworld 2010. The pavilion will offer indie developers a turnkey solution and a dedicated space at the show.
UFI, SISO team up to share info among memberships (7/2/2009) UFI, the Global Association of the Exhibition Industry, and the Society of Independent Show Organizers (SISO) have agreed to share information among their respective memberships.
Leaders of both organizations anticipate the partnership to be a good fit because, while the associations have similar objectives, they each offer a different geographic reach. SISO has more than 160 members, primarily based in the U.S., while UFI has members in 82 countries.
San Francisco Explores Moscone Expansion (7/2/2009) The city of San Francisco is exploring possible plans to expand the Moscone Center in a bid to retain large events and attract new ones. The project would add an additional 180,000 square feet of meeting space to the 1.2-million-square-foot venue. Should the project move forward, the earliest completion date for the expansion is estimated to be 2017.
Spice up ad strategy with front-cover placement (7/2/2009) Want to make a big splash with your print advertising strategy, but the typical quarter- page ad isn't working for you? Consider a front-cover ad placement.
Yep, it's exactly what it sounds like. Although some publications might not be willing to play ball (many newspapers and magazines consider the cover to be sacred space), it doesn't hurt to ask. Pricing will vary depending on the publication and its reach, but expect to pay a premium for a cover spot.
Tip
of the Week:
American International Toy Fair and Engage! Expo to co-locate in 2010 (6/25/2009) The Engage! Expo, formerly the Virtual World Expo, will co-locate with The American International Toy Fair at the Jacob K. Javits Convention Center in New York in February 2010. Occupying more than 361,000 net square feet of space, the 107th annual Toy Fair will be held Feb. 14-17, 2010, and Engage! Expo, which offers a full conference program and trade show floor targeted at youth entertainment companies, will overlap with Toy Fair on Feb. 16-17. Attendees will be able to access the show floors of both events.
Overcome exhibitor fears and drive sales (6/25/2009) Join EXPO on July 8 from 1:00-2:00 pm EST for Part 3 of a three-part Booth Sales Webinar series designed to help you sell booths despite the current economy. Noted exhibitor trainer Jefferson Davis, President of Competitive Edge Training, will teach you easy-to-apply cost justification models to help manage exhibitor fears about exhibiting in a recession. Learn to sell from the exhibitor's perspective and increase sales, satisfaction and retention. Part 1 and 2 of this series on creating killer sales presentations and the art of strategic questioning are now available on demand here. Don't miss the final session — register today at www.expoweb.com/webinars.
Tucson to add $167 million headquarters hotel (6/25/2009) As part of its plans to help revitalize the city, the Tucson, AZ, City Council voted unanimously to proceed with the development of a $167 million headquarters hotel to be built adjacent to the Tucson Convention Center. The 525-room, full-service hotel will feature 36,000 square feet of meeting and ballroom space as well as a 1,160-space parking structure. The hotel, which is expected to open in 2012, will be managed by Sheraton, Starwood Hotels and Resorts.
Use focus groups to improve your show (6/25/2009) Whether you're looking for feedback from current stakeholders or input from potential new participants, focus groups are an excellent tool for digging deeper into your show and your market than a survey would ever allow. To get started, it's important to define your objectives. What specific information do you need? Are you trying to change menus or searching for the future of your industry? Next, set a location. Will you hold this meeting on site during the current show or sometime during the year in your office? Then, determine your sample selection. A group of eight to 10 people typically works well. Remember, who you target is critical; try not to segment your group too finely. As your objectives get more specific, your sample becomes even more important. To learn more, see the extended write-up in our June issue.
Clear registered traveler program shuts down, refuses refunds (6/25/2009) New York-based airport security lane operator Verified Identity Pass Inc. announced earlier this week without warning that it had shut down its Clear registered traveler program at about 20 airports across the country, citing a failure to negotiate an agreement with its senior creditor to continue operations. For a fee between $100 and $199 per year, the program provided members with access to designated security lanes designed to speed up the security screening process. Now, according to the company's Web site, its more than 230,000 members won't be getting refunds either. The company also claims that applicant and member data will continue to be secured in accordance with the Transportation Security Administration's Security, Privacy and Compliance Standards, and that it will take appropriate steps to delete the information.
In other news… (6/25/2009) TechWeb has launched the Enterprise 2.0 Conference, which will be held Nov. 2-5 at the Moscone Center in San Francisco. The event will focus on collaboration, social computing and the adoption of Web 2.0 tools and technologies…GES Exposition Services has promoted Rich Demeter to Vice President of Operations for Las Vegas. Demeter has 25 years experience in the exhibitions industry and was previously General Manager of GES' New York/New Jersey operations. GES also hired John Hinkell as Vice President of Tradeshow Electrical Services. With more than 20 years of electrical experience, Hinkell previously served as Vice President of Account Management for Champion Exposition Services.
Hanley Wood Exhibitions executives resign (6/18/2009) Galen Poss, President of the exhibitions group at Hanley Wood, resigned this week. Exhibitions Executive Vice President Michael Green also left the company. Rick McConnell, another VP within the group, will serve as acting president as the company searches for a replacement, Hanley Wood CEO Frank Anton told FOLIO:, EXPO's sister magazine. The resignations mark a change in reporting structure within the group, as Poss' replacement is expected to now report to business media group President Peter Goldstone, not Anton. “This reporting structure will make it easier for our business media group and exhibitions to develop targeted packages — a change we think will better serve customers and drive revenue,” Anton says. “We've encouraged this type of teamwork for several years with some success but think it is essential to future success.”
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