The 6 Things You Must Do When Weather Threatens Your Show

Weather is the huge unknown when it comes to producing public events. The busiest consumer show season is the first and fourth quarters. In other words—winter. With shows held in the summer and early fall—depending on the part of the country—you run into hurricane season. It is critical to have a plan in place to communicate with your attendees and prospective attendees in case of a snowstorm or other unforeseen issues. In 2006, three feet...

Remind Your Attendees There’s More to the Association Than Just the Show

As is the case with many association show attendees, the Water Environment Federation’s Technical Exhibition and Conference (WEFTEC) seemed synonymous with the Water Environment Federation (WEF). The association decided it wanted to change that, to make sure WEFTEC attendees understood the association was much more than just a trade show.  It did so by adding an extra element to the […]

The Registration Nightmare That Never Was

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The Bet: An empty registration tent on the opening day of the largest U.S. electronics show The Location: Las Vegas—the largest and busiest trade show destination in the country. The Stakes: Over 155,000 potentially hacked-off tech geeks waiting in long lines to register. The Prize: Attendee buzz (for the show) and bragging rights (for the vendor). The International Consumer Electronics […]

Light Airlift, Small Cities, Big Shows: Combinations That Work

Unless you’re comfortably ensconced in business class, air travel today can be a chore—and that’s even before you have to start changing planes and making tight flight connections. Participants and exhibitors who attend big trade shows in small to mid- sized cities have their own challenges that are different from those going to familiar Tier I destinations like Las Vegas, […]

Industry Insights: Big Issues for Convention Centers

Michael Hughes

Convention centers are unique facilities. They hold the most diverse range of events and activities of any venue, from Presidential addresses to local swap meets. Overall, the worldwide convention center industry has been growing revenue over the past few years, but each positive industry trend is impacted by a challenge. Based on various studies of convention centers around the world, […]

3 Ways to Offer Food and Beverages at Outdoor Demos


Outdoor demonstrations accompanying trade shows give buyers a chance to test products and exhibitors a chance to do a little pre-sales relationship building. And all that work makes people thirsty and hungry—especially if wakeboarding is involved, according to Roy Turner, Surf Expo show director and senior vice president with Emerald Expositions. His pre-show demo participants like the casual, fun atmosphere […]

4 Tips for a Sustainable Trade Show

Article categorized in Green |

Sustainability is making a comeback from the recession as the trade show industry grows stronger. And the recession has helped make the case for what is a more cost-effective way to do business, according to Tom Bowman, chairman of the Bowman Design Group and author of The Green Edge: How Sustainability Can Help Exhibit and Meeting Planners Save Money and Build Stronger Brands. “Everybody who has embraced sustainability will tell you sustainability is smart business....

4 Elements of an Active Communication Plan


When SEMICON (SEMI) West wanted to roll out a new QR code system for attendee badges, management came up with a plan for the change. The show is the annual event for the micro- and nano-electronics manufacturing industries, hosting more than 26,000 attendees and exhibitors from 11 countries. “We knew we wanted to take the steps to secure our data,” says Stephen Leach, Americas expo operations manager with SEMI, “and switch from barcodes to QR...

3 Ways to Use Robots at Shows


Renting a robot can be a PR stunt or a business engagement tool, depending on how it’s employed at a trade show. A robot that converses in multiple languages can add something memorable for attendees, according to Robert Doornick, CEO of International Robotics. This interaction is based on human needs and interests, so it can be used in a variety of ways. At Registration

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