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How Toy Fair Became Mattel’s Favorite Show

American International Toy Fair

For decades, many trade show professionals have considered the relationships among exhibitors, contractors and show managers complicated at best and a “marriage of convenience” at worst. Of course, that isn’t always true, and one relationship between the three and the way it has evolved over the years is here to prove why. At one time, Mattel, arguably the largest toy […]

How Attendees Interact With Exhibitors on the Showfloor

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Viewing product demonstrations is the most preferred way for attendees to interact on a showfloor, according to a recently released report by the Center for Exhibition Industry Research (CEIR), “Exhibition Floor Interaction: What Attendees Want.” In general, the exhibitions and events industry has seen the use of in-booth product demonstrations greatly increase over the past two years, so exhibitors are […]

Associations and For-profits: Marriages (Sometimes) Made in Heaven

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Late last year, the National Association of Broadcasters, a trade association, bought a New York-based satellite technology show from JD Events, a for-profit company often referred to as a show incubator. The acquisition made sense to both sides. JD Events had evolved the show to the point at which it required the resources of a larger organization to grow it […]

How ASHE Drives Attendees to the Showfloor

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Like most show organizers at one time or the other, the American Society for Healthcare Engineering (ASHE) wanted to give the exhibitors at its two annual shows all the aisle traffic they wanted. It had for many years gone the traditional route: lunch served at the four corners of the showfloor to draw attendees throughout the exhibit hall. “But we […]

How CES’ Innovations Showcase Captures the World’s Imagination

CES Innovations Showcase

Everybody knows to expect news of the latest innovations in consumer electronics the week immediately after New Year’s Day. No surprise there. That’s when International CES takes place. The source of much of that media attention is a distinct Innovations Showcase within the larger show that carries its own branding, its own 9,000 square foot showfloor and its own awards […]

How UBM Returned DesignCon to Its Attendees

DesignCon

UBM Tech acquired DesignCon, a conference and trade show for electronic chip, board and systems designers, in 2010. “It was run as an association show, very low level of production, no frills,” says Katie Stern, conference manager for UBM Tech’s electronics group. “That creates a really good opportunity,” she says now of that first year. “At the same time, it […]

Why One Show Is Moving Exhibitors Off the Showfloor…and Outside

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When the Performance Racing Industry (PRI) Trade Show returned to Indianapolis after an 8-year stay in Orlando, it found a newly renovated Indiana Convention Center.  More than just the venue had changed though. Along with moving back to the Midwest in 2013, the PRI Trade Show had been acquired by the Specialty Equipment Market Association in 2012 and had seen […]

How to Jazz Up a Mature Show: Say Yes to Everything

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Mendee Rock, vice president of membership for the Georgia Health Care Association (GHCA), has found a solution to a challenge many small to medium-sized association event organizers have: A show they have to work to keep exciting—with few available resources. The GHCA Winter Convention & Trade Show has approximately 200 exhibitors on a 20,000 net square foot showfloor with about […]

Toy Fair Welcomes a New ‘Freshman Class’ Every Year

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The TIA Toy Fair is using some old-school technology in new ways to orient first-time exhibitors to the show. With nearly 1,200 exhibitors, the Toy Industry Association’s (TIA) annual event, held each February at Jacob K. Javits Convention Center in New York, can be daunting to a first-timer. And with more than 250 first-time exhibitors each year spread out all […]

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