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Thursday, May 10, 2012
ECEF to Broadcast ‘Value of Face-to-Face Marketing’ Session

This marks the first time ECEF will offer its C-level education online.

Thursday, February 3, 2011
NAB To Launch Virtual Event

The extension will go live about one month after the main event in Las Vegas.

Thursday, September 30, 2010
Hanley Wood Launches Social Network and Virtual Tradeshow

Partners with tech company i365Tech for GreenEXpo365.com.

Thursday, September 2, 2010
UBM Acquires Virtual Career Fair Producer

Deal is $120,000 in cash and up to $3 million based on 3-year performance benchmarks.

Monday, August 23, 2010
Canon to Launch Virtual Conference

Scheduled for September 28, event is associated with Canon’s IVD Technology magazine.

Tuesday, June 15, 2010
Study: Tech Marketing Pros Bullish on Lead-Gen

In a survey conducted by Unisfair, majority of respondents value leads over branding and retention.

Thursday, May 27, 2010
Gain Unforeseen Benefits from Virtual Events

Before you discount this blog because I’m the Executive Director of the Virtual Edge Institute (an organization dedicated to helping businesses benefit from adopting virtual environments) and therefore see everything through rose-colored virtual glasses, I’ll have you know that I drive around with a emergency kit in my trunk that has sign hooks, Velcro, an extension cord, AV tape and, yes, a spare sleeve of badge holders. In fact, our entire household income comes from events — my wife runs a large global trade show.

Monday, May 3, 2010
Virtual Launch Pad

So, you’re seriously considering a virtual event or a hybrid event that will make virtual a major part of your live event strategy. How do you get started?

Monday, May 3, 2010
What I Think About Being Banned from a Show

Here’s a lesson for us all. When trying to ensure that only qualified buyers attend your event, be careful not to set the bar so high that legitimate buyers are kept out.

Monday, May 3, 2010
What's New

Want to incorporate social media tools into your webcasts? Check out ON24’s Social Webcasting solution.

Thursday, April 1, 2010
Extending Trade Show Reach Online

At a time when many publishers have seen live events dwindle (American Business Media just released a report that said events were the second hardest hit category after print in 2009, down 15.8 percent to $11.1 billion), many would eagerly take a show such as PennWell’s 88-year-old Fire Department Instructors Conference (FDIC), which has proven relatively recession-resistant, drawing 27,000 attendees and selling out 800 exhibit booths at the Indianapolis Convention Center.

Thursday, April 1, 2010
Hitting the Road

Software company Ariba relies on Ariba Live, its annual live industry event, which attracts more than 1,200 users, customers and analysts, to communicate to its audiences and maintain a strong brand presence in the industry. But last year, after hearing from numerous attendees that travel budgets had been slashed, the company canceled the live meeting six months before it was to take place.

Thursday, April 1, 2010
How SC Magazine Used Virtual to Bolster its Live Event

In December 2008, Haymarket’s SC Magazine launched its SC World Congress conference and trade show dedicated to IT security, just at the time when physical events began feeling the effects of the economic downturn.While the event attracted 900 people over two days, it still fell below its goal.

Monday, March 1, 2010
What I Think About Getting Into the Game

I attended the Virtual Edge Summit last month hoping to learn more about the future of virtual events, and what I learned is that we’re way behind. I could count the number of show organizers in attendance on one hand. Maybe the rest of you were attending virtually?

Wednesday, January 20, 2010
What I think...about virtual events

Now that I’ve produced my first virtual show, I have definite opinions about the technology. As a content delivery tool, I found the virtual environment to be excellent. As a sales vehicle for exhibitors, however, I think we still have a way to go.

Tuesday, January 19, 2010

Attract Live Attendees To Virtual

Whether they’re using a virtual platform to complement or replace a live event, organizers worry that their attendees won’t sign up, won’t show up or won’t know how to participate once they get there.

Monday, June 1, 2009
Inside HP's Virtual Event Strategy

Two years ago Palo-Alto CA based technology company Hewlett-Packard (HP) started laying the foundation for a customized virtual events platform that would address the fast changing needs of its Web 2.0 customers — immediacy accessibility and flexibility — and provide the company with a hard-working marketing tool that could engage customers generate leads and move the performance needle. The platform dubbed Virtual Events Central went live in December.

Monday, June 1, 2009
Virtual Shows: Inside The Photo District News Show

On May 21 Nielsen Business Media’s PDN (Photo District News) magazine launched a virtual trade show called the “PDN Photographers’ Virtual Trade Show.” PDN serves the professional photography market and is affiliated with Nielsen’s PhotoPlus Expo held at the Javits Center in New York each November.

Friday, May 1, 2009
Inside CareerBuilder's virtual strategy

With the state of the economy more and more companies are trying out virtual job fairs as a way to connect with qualified potential employees. KPMG Procter & Gamble and Cisco are just a few companies trying on a virtual job fair for size. CareerBuilder is also getting in on the action

Wednesday, April 1, 2009
What To Know Before Going Virtual

Although many companies and associations are successfully launching virtual events, it’s not as easy as it might seem. In fact, organizers who think hosting an offline event on the Web is easier than the real thing may be in for quite a surprise.We polled three virtual vets to get the three things every organizer should consider before making the leap into Web-based events.