It would be nice to link the intense public debate about firearms, the NRA’s growing stature as a player in the events business, and Reed Exhibitions’ decision to distance itself from shows involving guns—but there isn’t a way to tie up all the strings in a satisfying way.
As corporations focus on sales as a result of event participation and do a better job at tracking ROI, managing leads is getting more important. The key to successful event lead management is to have a well thought-out plan.
Should you have concurrent educational sessions during exhibition hours, or separate dedicated hours for each? Is your event a conference and exhibition, or an exhibition and conference?
Loosening travel restriction in China may mean 100 million people from that country will visit the United States by 2015. How many of them do you think you can get to your shows?
I’m a rule breaker. A more accurate label would be rule questioner. I hate most rules, believing that, like many laws these days, they are unnecessary.
It would be impossible to say that by the end of last week, events in Boston had ended happily. Too many people were killed, hurt and maimed. However, we hope the public’s fondness for major events—like the Boston Marathon—was not affected.
You have to feel—at least a little—for the salespeople at the Los Angeles Tourism & Convention Board, who are trying to sell space at the Los Angeles Convention Center five or 10 years out.
There are a few important things to remember when putting together your first international pavilion, as Expo blogger Stephanie Selesnick was reminded this week. Here are 15 of them.
Denzil Rankine, executive chairman of AMR International, will once again be master of ceremonies for the upcoming SISO CEO Summit to be held April 8-11 at Kiawah Island, S.C.
Some recent LinkedIn and Twitter discussions made me feel the need to go through some social media behavior basics, as it seems that some participants need a refresher.
Some exhibitors at this year’s Exhibitor Show elicited a “Huh?” from attendees, but they could be “disrupters” that eventually put traditional show service providers into a state of red alert.
With its plans for massive expansions and improvements around the Las Vegas Convention Center, the LVCVA is signaling that the city’s economy may finally be back to stay and it doesn’t want to miss out.
A story in our most recent MedExpo e-newsletter points out some of the impacts the Sunshine Act, associated with the Affordable Care Act, might have on health care tradeshows. The reality is, the impact probably will be far less severe than people might have feared—but that doesn’t mean everybody is relaxing.
Have you ever bothered to read the Twitter feed from your show? Seen what your marketing department is doing? If not, may I suggest you start doing so?
A couple of things that I’ve seen or heard about in the last couple of weeks have led me to believe show organizers are either getting a little help or helping themselves when it comes to building attendance… But there’s one more thing that might set all of that back.
