During a session at SISO's Executive Conference this past week, Joe Pulizzi, founder, Content Marketing Institute, discussed using your key influencers to help spread the word about your events.
eLearning Light is designed to create an interactive educational environment in which learners' activities, comprehension and engagement can be tracked.
Content marketing expert Joe Pulizzi says most companies "fall down with their event marketing" because of the short timetable they assign to it. Here, he shares tips for engaging your audience 24/7.
Mike Blackman, managing director, Integrated Systems Events, turns his attention to the media and why exhibition organizers must respect their on-site reporting needs.
ErgoExpo" President Walter Charnizon shares his insights into the acquisition and accompanying expansion opportunities, and why he takes pride in the industry.
It's Always Sunny At Your Tradeshow: The challenge for us as salespeople is to underscore the positives of attending our events, in both boom times and bad.