During a session at SISO's Executive Conference this past week, Joe Pulizzi, founder, Content Marketing Institute, discussed using your key influencers to help spread the word about your events.
Nurturing and fostering overseas partnerships can help your event grow in new ways.
Event Marketers: Understand the key points in the current text spam lawsuit against Microsoft.
EXPO magazine introduces a new column that enables you to see where your peers are headed.
The venue management firm adds the 170,000 square foot meeting space to its portfolio.
Speakers say customer service is more important than ever—and providing digital offerings can be just the way to capture key groups.
How should those in the event industry develop and execute negotiation tactics?
eLearning Light is designed to create an interactive educational environment in which learners' activities, comprehension and engagement can be tracked.
Additional capital investments made to tech and Wi-Fi infrastructure.
Content marketing expert Joe Pulizzi says most companies "fall down with their event marketing" because of the short timetable they assign to it. Here, he shares tips for engaging your audience 24/7.
Mike Blackman, managing director, Integrated Systems Events, turns his attention to the media and why exhibition organizers must respect their on-site reporting needs.
Exhibit space, show services and exhibit design among top categories.
Almost 50 percent of Firehouse World attendees downloaded the show’s mobile app.
Indoor and outdoor media helps exhibitors stand out from the competition, and provides show organizer an incremental revenue stream.
Chris Cavanaugh will lead the experiential marketing group.
Giving your bloggers ideas can help. Plus, check out "The Social Trade Show."
Paid workshops help establish connections to domestic events, businesses.
On24 launches 'device-aware' Move platform to serve mobile users.
New venture gives Business Journals access to more than 85,000 new attendees.
It's Always Sunny At Your Tradeshow: The challenge for us as salespeople is to underscore the positives of attending our events, in both boom times and bad.
Virtual event leveraged to interact with audiences and secure revenues.
Ways to make tradeshow registrants more committed to your event and, therefore, more likely to show up.
One of the world's largest aviation marketplaces sets up pre-scheduled, face-to-face sales appointments to maximize deal-making.
Smartphone and tablet solutions aimed at publishers and live event producers.