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Diagnosing the Medical Show Market

In the medical event vertical, associations and show organizers are laser-focused on attendee and exhibitor needs in five key areas: Social media, onsite applications, attendee marketing, content and show floor experience.

Digital Engagements

Once upon a time “engagement” meant scanning attendee badges and drawing them into a booth with a witty presentation and free gifts. Today, technology offers engagement that lasts before, during and after the show.

Dormant Event Websites Don’t Cut It

I could easily riff on any number of important reports in this issue of EXPO.

Our cover story is on the most comprehensive salary and compensation survey ever produced in the expo industry. And we’re especially pleased to have conducted it in cooperation with two extraordinary associations, SISO and IAEE. We thank them, and our numbers-crunching guru—Michael Hughes—for their work.

E3: A True Mirror Image

The Electronic Entertainment Expo, better known as E3, can be a rough show to attract attention at. The event, held each summer at the Los Angeles Convention Center, is used by exhibitors to introduce the latest in interactive games for video game consoles, handheld devices, and the Internet.

Events, the Calm in the Storm

While other marketing mediums have changed during the rise of digital and social media platforms, event models have remained a constant.
Exhibitors Unload

As a show organizer, driving value for your exhibitors may be a key priority this year. But here’s what several brand-side event marketers and exhibit managers think you should really be focusing on.

EXPO CEO Perspective

Leonora Valvo - Visionary Founder and CEO, etouches

EXPO CEO Perspective

Rajiv Jain - CEO of a2z, Inc.

EXPO: The Next Generation

Several years ago, Galen Poss, now CEO of dmg::events, stood up at an industry event and said to a crowd about the tradeshow business, “We change lives with the commerce we create.”

Extended Engagement

BMA’s integrated social media program enhances attendee experience, extends reach.
Finding Strength in Diversity

In a Q&A with EXPO, Diversified Business Communications president and CEO Nancy Hasselback describes the company’s approach to business development.

Fitting Events into the Marketing Services Mix

By combining events with a broader array of marketing service offerings—print, digital, social media—organizers can elevate the value of their shows even further.

Global Convention Center Outloook

A recent study reveals that venues are expecting better revenues, continued expansion and increasingly complex business management.

Going Global

Targeted marketing and partnerships drew 30 percent international attendance to the 2010 IBIE.

Going Mobile: Trade Show Apps and Strategies

A tip sheet for producing apps for your event.

Greening Exhibits

Some exhibitors are more aggressive than others with sustainable displays, but there are a number core practices that are both easy and impactful.

Guidelines Established For Greener Events

A look at the three new standards for sustainable events released this year; their aim to drive behavior changes.

Heeding Feedback: Crafting An Effective Post-Show Survey

 NAB's Chris Brown discusses the best tips and tricks for post-show data collection.

Here Comes The Bride! Capturing An Audience Within the Wedding Trade Show Vertical

Unless a bride gets remarried, show organizers must pursue a brand new attendee base for every show, every year.

Hosted-Buyer Events: Tips For Doing Them Successfully

Have you considered launching a hosted-buyer event, featuring prequalified and prescheduled buyer-seller appointments? These events can be beneficial not only to your business plan, but also for key clients.

Hot-Button Issues for 2012

Trade show organizers weigh in on the most pressing questions impacting the industry.

How CVBs are Angling for Your Business

New marketing campaigns are pushing the boundaries of creativity.

How to Build Your Social Media Strategy

It’s not enough to have various staff members tweeting here and there, or posting to your Facebook page sporadically. In order to maximize the benefits of social media, you need a definitive strategy.

Why? Mandy Stahl, community manager, American Society of Association Executives, who spoke at Expo Next, said a strategy helps you ensure that you give your audience what they want and keep them engaged with you. It also should prevent you from “selling” via social media. This is a big no-no in the socialsphere. Followers will be turned off by the hard sell.

How to Make Your Show Website an Interactive Destination

Engaging visitors to your event site is key to increasing attendance and audience affinity.

How to Respond to Changing Attendee Priorities

The recession has changed attendee behavior. It is time to re-examine your audience make-up and preferences.