Thursday, October 18, 2012
A graphic from ExactTarget shows why you need to mobilize your email strategy if you want to continue to reap the rewards of this “killer app.”
Thursday, October 18, 2012
Three steps your company can take to be more than just the center of the universe for three or four days.
Monday, October 15, 2012
Freeman and UBM share Best of Show award.
Thursday, October 11, 2012
Deal expected to expand relationship between MDG and VPI.
Thursday, October 11, 2012
During my visit to the one million net square foot exhibition, I saw tablets in full-scale deployment.
Monday, October 8, 2012
The 2012 Expo Group Show Manager of the Year Awards have been announced, recognizing the managers of some of the largest and fastest-growing shows in the tradeshow industry.
Thursday, October 4, 2012
Many online ads are never seen. Understand the various factors in play if you want to get the best ROI from your digital advertising dollars.
Thursday, October 4, 2012
What our industry will look like in 20 years.
Tuesday, October 2, 2012
Michael Krouse, senior vice president of sales and client services for the Los Angeles Tourism & Convention Board, will become president and CEO of the Ontario (Calif.) Convention Center & Visitors Bureau.
Thursday, September 27, 2012
The meetings industry associations will expand their partnership beyond education.
Thursday, September 27, 2012
While the Oracle-branded event has thousands of followers across the major social nets, they are also using traditional viral marketing tactics.
Wednesday, September 26, 2012
“Good enough” is the biggest deterrent to “Great.” What does your organization promote and reward? Good or great?
Tuesday, September 18, 2012
Report says budgets for events and meetings will increase next year, while meeting lengths will fall.
Thursday, September 13, 2012
A full-day perspective you can’t get anywhere else.
Thursday, September 13, 2012
Dreamforce 2012 employs display ad retargeting and focuses their marketing dollars on their best prospects.
Thursday, September 13, 2012
Bradford Rand, president/CEO, announces his show’s plans to go virtual, and shares his tactics for being green and saving ‘tens of thousands of dollars per event.’
Thursday, September 13, 2012
A look back at the top 10 reasons to attend an exhibitions 25 years ago, and how things have changed.
Monday, September 10, 2012
Combined entity to be called Frontline Medical Communications.
Thursday, September 6, 2012
Sometimes it can be difficult to try to “re-route” conversations that have gone off track.
Thursday, September 6, 2012
Here are a few simple things you can to do maximize engagement.
Thursday, September 6, 2012
Connect with the Twitter communities of your speakers, exhibitors, sponsors and other show partners.
Thursday, August 30, 2012
Get explicit consent for your promotional text messages even from customers … or you could face a lawsuit like the one Jiffy Lube agreed to settle for $47 Million.
Friday, August 24, 2012
Not everyone will stumble into this industry and we could be losing out on some real talent.
Friday, August 24, 2012
Its new, online matching platform is used to connect buyers and sellers.
Thursday, August 23, 2012
Though nowhere near as popular as SMS, MMS offers a much richer mobile messaging format that may benefit your show marketing.
